Alfaparf Milano Professional announces two new ambassadors

ALFAPARF Milano Professional has shared some exciting news with us. The Italian colour and haircare brand has appointed colourist and award-winning hairdressers Lisa Whiteman (@lisa_whiteman) appointed as Colour Brand Ambassador. And multi-award winning hairdresser and global educator Paul Falltrick (@paulfalltrick) has been appointed as Brand Ambassador in UKI. A huge congratulations to both artists from us at Colour World!  

The pair have a pronounced history in hairdressing, let’s hear a bit about it…  

Alfaparf Milano Professional ambassador
Lisa Whiteman

Lisa’s journey in hairdressing…  

With an illustrious career spanning over 35 years in London’s West End both in partnerships with others, and solo ventures like Whiteman Soho in London’s Ham Yard, Lisa has built a reputation as an in-demand colourist for both clients and hairdressers wanting to learn.  

As well as working in and running salons, Lisa spent over a decade travelling the globe as an international artist, spreading her ethos that is centred around maintaining a positive mindset, having an insatiable thirst for learning, as well as being committed to continually giving back to the industry. Herer zeal for educating others about the nuances of colour is deeply rooted in her hands-on experiences with clients in the salon. Lisa and her team are now based out of Smith‘s Salon in Soho, a hairdressing hub of highly skilled experts with extensive experience in all areas of the profession.  

More from Lisa…  

“It’s great to join the ALFAPARF Milano Professional team, and to work with a colour house that consistently improves its colour products as well as introducing technology and patents before anyone else,” Lisa says. “It is exciting to be part of a brand where exceptional product performance and harnessing the latest scientific breakthroughs are central to the brand’s ethos. In my colour work, I need product formulas that challenge the status quo, and that is why joining the ALFAPARF Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.” 

Alfaparf Milano Professional ambassador
Paul Falltrick

Let’s hear more about Paul’s history…  

With more than 35 years’ hairdressing experience, Paul started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and tv. He soon gained a reputation for his cutting and styling work and became a FAME team member in 1996 before eventually opening two salons in Essex, as well as a training academy.  

Paul’s love for education has seen him travel the world sharing his passion, expertise and techniques with global audiences. Today Paul works at GFC Hairdressing in Hornchurch, Essex where he combines working with his loyal clientele along with educating and motivating the industry. 

Let’s hear from Paul…  

“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” says Paul. “I am really looking forward to working together on our mission to elevate the art of hairdressing.” 

With the ALFAPARF Milano Professional team growing, we can’t wait to see what impact this has in the UK. A big congratulations to Lisa and Paul, it’s an exciting time for the pair, as well as the team at ALFAPARF Milano Professional.  

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.