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Rossano Ferretti and ME+

A big hitter in the luxury hairdressing salon and spa world, Italian hairdresser Rossano Ferretti takes up the first division-wide global ambassador for Coty Professional. With brands such as Wella Professionals, System Professional, ghd and OPI in the portfolio, Coty has scored big with this appointment – we totally heart Rossano and love that he will be collaborating on product and service innovation, brand creativity, education and PR.

ROSSANO FERRETTI

Rossano Ferretti Wella Over coffee in London recently, we chatted about the news, and asked Rossano about the launch of his first project working with Wella for the launch of new Koleston Perfect ME+ :

People must think globally, connect globally. I was born a visionary, and want to support Wella in inviting hairdressers to challenge the way we see colour! New Koleston Perfect ME+ is brilliant for a generation who are more aware of ingredients. Did you know that PTD and PPD were patented in the 19thCentury, and have been the same technically ever since? Now Wella introduces a new product with ME+ that decreases the likelihood of a client developing an allergy to the colour product. It’s easier to apply root to tip for an even result, so the salon can be confident that whatever the level of experience, the colourist will achieve the best result. This launch is an opportunity for the hairdresser to be more professional!”

Koleston Perfect ME+™

Koleston Perfect ME+Koleston Perfect is a longtime love for many hairdressers, and now it’s evolved to become even better. For the technical lowdown, the team at Wella supply us with the following information on Koleston Perfect with ME+™

This is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology™and ME+™. Both are proven to deliver vibrant rich color with less damage color after color**, while ME+™  reduces the risk of developing a new allergy to hair color*.
• The Pure Balance Technology™ is a patented technology designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology™ the result is even pure color results with natural depth and shine and significantly less hair damage, color after color**.
• The ME+™ technology is a scientific breakthrough designed to replace extreme sensitizers PPD and PPD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*.

*FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS – Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com /XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

The Coty and Rossano Ferretti collaboration opens a new chapter in hairdressing, uniting two industry powerhouses. Sylvie Moreau, President of Coty Professional Beauty commented, “We are delighted to welcome Rossano to our Coty family. His dedication to the celebration of individuality, personalization and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty.”

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