Pioneers in natural and organic colour products since 1990, Organic Colour Systems hair care now introduces a new brand image.
One that promises to bring significant changes to its sector of the hairdressing industry.
The company also says that its new look is a much truer representation of the brand’s ethics, performance and capabilities.
The aim behind the refresh is to showcase the innovative range and how it’s positive impact on the industry as a whole. We like the dynamic OCS!
Furthermore we asked marketing manager, Claire Payne for some more details, and here’s what she had to say:
“We’re moving away from the cliché green and earthy styling, to a much more modern, trendy and sophisticated look. We are placing real emphasis on our tone of voice and adding value to our customers and the hairdressing industry through exciting, engaging and educational content”.
Organic Colour Systems hair care has been a green and ethical brand right from the beginning. As a result it benefits from the client’s growing interest in seeking a more natural and greener way of living.
Organic Colour Systems: Claire Pane
“Traditionally we have been a brand favoured by hairdressers and clients who typically live greener. Those who live ethical and more holistic lifestyles and who are looking for products which meet these values,” says Claire.
“However, over the past seven years we have shifted further than ever into the mainstream, particularly as people have become generally more concerned with their health and wellbeing.
You can probably find out more about the brand, its ethos and all the exciting changes at the redesigned website [search ‘organic colour systems’]. We’ll be watching!
At Colour World UK we believe in colourists being equally important as hairdressers. Colourists do infact play a major role when it comes to the success of a salon business! Clients deserve excellent colour services. Embracing the importance of a great colour consultation through to end result therefore is an important aspect each salon should have.
We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.
Looking for some more colour inspiration? Here you go: