A new reveal from L’Oréal Professionnel Paris gets our hearts racing: Vitamino Color Spectrum is a way to lock in ‘day 1’ colour vibrancy for up to 100 days. Yes, that’s more than three months – when used with the Vitamino Color Spectrum full regime. How so? The new colour care range is concentrated with Ferulic Acid + Citric Acid, and co-created by top hair pros… who know what they want!
Here’s the deal
Vitamino Color Spectrum is scientifically proved to lock in all five colour dimensions. On Day 1 of a salon colour service, hair reflects the 5 dimensions of the colour spectrum; shine, saturation, contrast, tone and brightness. Over time each of these will diminish and it’s your job to advise clients how to maintain as much of that colour vibrancy as possible.
Explain to them how the two main enemies to the five colour dimensions above are:
Water which penetrated the hair during washing to remove essential proteins. This gradually creates cavities in the hair fibre. During chemical processes, coloured hair becomes less hydrophobic and more sensitive to water, causing hair dyes to wash out more quickly. the less dye in the hair fibre, the more faded the colour looks.
UV rays lead to deterioration from the surface into the inner hair fibre. As a result, hair appears dull as the hair fibre looses its colour, smooth touch and is less able to reflect.
The solution
Lock dyes into the hair fibre. Vitamino Color Spectrum is a smart combo of Citric+ Ferulic acids. It works to deeply penetrate the hair fibre to strengthen the bonds network and reinforce the hair fibre from within.
Protect against water and UV rays. Powered by Alpha-Silane, the Vitamino Color Spectrum glass shine serum creates a coat around the hair fibre, limited water penetration and protecting the fibre against the impact of UV rays.
The Regime
Co-developed between scientists and hair professionals, the Vitamino Color Spectrum range is categorised with two regimes: a 3-step daily routine, and an in-salon treatment.
• Shampoo – formulated with Ferulic Acid and Citric Acid, and sulphate-free
• Rinse-off Mask – rich and luxurious with a creamy texture to intensely moisturise hair
• Glass Shine Serum – enriched with Alpha Silane to create a protective layer around the hair fibre that resists up to 10 shampoos.
• In-Salon Treatment – featuring the highest concentration of active ingredients; Ferulic Acid + Citric Acid 2.5% to help lock in day 1 colour vibrancy up to 100 days (when used with the full range regime)
Neutralising shampoos come in three choices for different hair colours:
• Purple-tinted for blonde and bleached hair
• Blue-tinted for light brown hair
• Green-tinted for dark brown and black hair.
These neutralise unwanted reflects and assist with tone preservation.
Available now, the Vitamino Color Spectrum will up your care game! Share the details with clients and help promote longer lasting, professional colour results that you and your client with love!
Back to home page HERE
—————————————–
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.