Indola’s relaunch of its Blonde Expert range marks a new beginning in blonde care and colour! Already well-respected, the Blonde Expert portfolio has been refreshed to redefine blonde transformations. Cutting-edge technology, sustainability and performance are the watch words. Find out what this means…
Transforming your blonde
The potential for blonde is massive – go from cool tones to sun-kissed highlights and everything in between. Wherever you are on that journey, Blonde Expert has got you. Head-turning results and client appreciation are a given! The relaunch of Blonde Expert includes:
- Multi-Bond Hair Technology ensuring stronger, shinier, and healthier-looking hair.
- Expanded assortment featuring new colour and care products to fill service gaps and unlock fresh opportunities for salons.
- Performance-driven formulations a 360° Bonding System for immediate and long-lasting hair repair that’s ensured by using both Blonde Expert Colour and Blonde Expert Care together as a regime.
- A chic, modern design with a matte finish and enhanced colour-coding for easier use and recognition, paired with a new signature fragrance for an elevated experience.
Sustainable packaging innovations, reducing waste and supporting the planet. the Blonde Expert Lighteners come in recyclable packaging*; taking up less space in the salon than before as the new packs are easier to store.
*Recycling capabilities dependent on local recycling options
Enjoy the transformation
To help you explore the new Blonde Expert range, Indola has gifted five new commercial services to support the launch. They show how you can cater for all client types by offering everything from on-trend beiges to stunning silvers. Scroll to see them all…
New product highlights
• BLONDE EXPERT LIGHTENER 9+ WHITE Same trusted formula but now in a sustainable, durable matte packaging, with double closure system for extra product protection.
• (NEW) BLONDE EXPERT LIGHTENER 9+ BLUE … you’ll love this… Unparalleled 9+ levels of lift with integrated Hair Bond Technology to reduce hair breakage by up to 90%; a brand-new scent and dust-free for a gentler application experience; suitable for all techniques and hair types; choice of blue or white lightener powder; and compatible with the Ultra Cool Booster.
• (NEW) CLAY TRANSFORMER Transforms lighteners into a clay texture for precise, freehand applications without the need for foils.
• LIFTING RANGE now, sitting alongside the Highlift shades, and introducing a new Highlift + Blend: available in two new shades. Lifts, tones, and blends up to 80% white hair in one step . With integrated Hair-Bond Technology.
• TONING SOLUTIONS sit alongside the Pastel Cream Toner shades, introducing a new Pastel Gel Toner in five shades. It’s perfect for quick backwash bottle applications with a smooth, easy-to-use gel texture.
• UPGRADED CARE ASSORTMENT Now Blonde Expert care includes alongside Insta Strong Shampoo & Treatment and Insta Cool Shampoo, Treatment & Spray Conditioner these options… (NEW) Restoring Spray: A salon-essential SOS solution for extremely damaged hair. A pre-service spray instantly prepares the hair for lightening & toning services preventing hair breakage and improving the hair’s strength (in salon only)….(NEW) Leave-in Cream: A post-service cream seals cuticles reducing visible signs of damage and offers heat protection post-chemical processes (in salon only)… (NEW) Bonding Oil: Reduces breakage while repairing split ends, boosts shine, and creates a smooth, flawless finish creating a protective shield (in salon and at home usage – suitable for daily use).
A 360° Bonding System
Importantly the Blonde Expert collection offers a 360° Bonding System. When using Blonde Expert Care and Colour as a regime, these bonding technologies create inner hair bonds and provide immediate and long-lasting repair and strengthening benefits:
• Hair-Bond Technology (Colour Products) – deeply penetrates the hair fibre, forming a protective layer around bonds to prevent breakage during chemical processes.
Bond Builder Technology (Care Products) – contains inner matrix repair and structure-building properties to enhance the hair’s resilience, delivering intense repair from within while incorporating finishing products to enhance shine and smoothness. Can be customised and combined with core treatments.
So now you know!
This comprehensive system strengthens and nourishes every strand, for flawless results and radiant shine. Indola says it provides everything hairdressers need for in-salon blonding and everything clients need for at-home care. The new Blonde Expert portfolio highlights the power of true blonding!
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