Just in! Fresh from Colour World with sooo many people talking about the brand’s awesome colour portfolio, we have news of two fab Aveda launches: Full Spectrum Demi-Permanent Vegan Treatment Hair Color, AND new Aveda Enlightener High-Lift Lightner. Both designed to make a colourist’s heart beat faster. Read on to extend your colour prowess with these awesome launches.
Full Spectrum Demi-Permanent
The launch of Full Spectrum Demi-Permanent Vegan Treatment Hair Color opens up a whole new world in creating truly bespoke hair colour for any client. The technology features precise molecular targeting to optimise colour deposit for enhanced, long-lasting vibrancy without compromising hair health. It’s a double whammy of joy: You can deliver truly personalised results which look healthier and are superbly shiny. Just what every client wants.
Aveda’s Full Spectrum Demi-Permanent Vegan Treatment Hair Color was co-created with the expertise of Aveda Artists, salon owners and educators worldwide. This way Aveda meets the needs of industry professionals and colourists while maintaining no-compromise formulation standards.
This range offers unlimited, customisable shade possibilities with an expanded color palette. It now includes a new natural sheer series and pre-customised blonde toners that are easy to use, and deliver consistently stunning results every time. Plus, it’s infused with a weightless blend of plant lipids including certified organic moringa, tamanu and kukui oils for rich conditioning benefits and light-reflecting shine.
Aveda’s Full Spectrum Demi-Permanent Vegan Treatment Hair Color features 34 shades that are 100% customisable for unlimited colour possibilities:
• Curated palette of 7 pre-customized blonde tones for simplified toning
Aveda Enlightener High-Lift Lightener
You’re going to love this one! Now with new Aveda Enlightener High-Lift Lightener, you can achieve up to 9 levels of lift in 45 minutes1, plus anti-brass technology helps neutralise warmth. Here’s how:
Enlightener High-Lift Lightener is powered by an anti-brass technology with a violet pigment tone to neutralize warmth during the lifting process. And it includes a new Amino Acid Complex that helps prevent additional damage to the hair. Plus, this 100% vegan formula includes a protective botanical blend of plant oils including sunflower, jojoba and kukui for increased conditioning. Enlightener High-Lift Lightener features Aveda’s pure-fume aroma with certified organic rose, lemon and peppermint.
For added protection and strength, pair your blonding service with the Bond-Building and Strengthening Color Treatment powered by Botanical Repair for stronger hair after just one treatment.
Hot tip for blondes: Maintain vibrant blonde at home with Aveda’s new Botanical Repair Purple Toning Shampoo that visibly illuminates, strengthens and nourishes blonde hair. This 96% naturally-derived, vegan shampoo features violet-rich pigments that instantly neutralize unwanted yellow and brassy tones for a brighter blonde after just one use. Plus, Aveda’s plant-derived bond-building technology penetrates deep into the hair’s cortex to build new bonds and repair even the most extreme damage from bleach or chemical treatments, restoring strength from the inside out.
Happy now?
Phew! That’s quite a haul of great news from Aveda. Now off you go… create whatever you love, because now you can!
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.