The new Blonde Life range from Joico is putting the joy back in to blonde hair. With more women choosing to go blonde than ever before, maintaining that brightness has never been so important. We know what it’s like… being blonde can really take it’s toll on the hair but those days are now past us.
What’s to love?
Well colourists, this is Joico’s most powerful lightening powder yet! Giving 9+ levels of lift – meaning those #hairinspo photos your client has saved for you might be more achievable than they were before.
Your client will also be able to take a piece of the salon home with the Blonde Life care products. Allowing them to refresh the brightness of their blonde – avoiding any dull and brassy tones.
With trends forever evolving @joicoeurope has four very exciting new techniques up their sleeves. These will be released over the coming weeks – but we’ve got a preview for you… Click HERE to see Larissa Love using the honeycomb technique to create a beautiful golden halo of colour.
- Honeycomb Technique – Larissa Love, JOICO Global Brand Ambassador
- Ice Pixie Technique – Jill Buck, JOICO Celebrity, Artist
- Seaside Blonde Technique – Olivia Smalley, JOICO Global Brand Storyteller
- Platinum Rain Technique – Gina Bianca, JOICO Global Business Expert
Looking for some more colour inspiration? Here you go: