Redken Color Extend Graydiant

Redken Graydiant
Redken Graydiant Shampoo

Redken has launched a brand new shampoo and conditioner for all the silver foxes out there. The new Color Extend Graydiant range is a dual-action brightening and nourishing haircare system, and will ditch the dullness and make your client’s look and feel #graydiant (see what we did there). The shampoo and conditioner feature anti-yellow pigments to neutralize unwanted undertones to boost that sought-after silver finish.

Feel #Graydiant

For many women, grey hair can be problematic. Often, texture is wiry and there’s always tonal concerns but that’s where Graydient comes in. It combats wiry texture with nourishing formulas that are rich in amino acids to rebalance texture and manageability; and it deposits custom pigments cancelling out yellow and orange tones.

More clients are choosing to embrace their silver side, rather than hide emerging greys under a tint or highlights than ever before. Elsewhere, influencers like Cara Delevigne have propelled the trend for silver hair amongst millennials and Generation Z with great effect.

If one things for certain, it’s that this grey trend isn’t going anywhere.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: