Colour Brilliance from Goldwell

We say boo to dull colour! Much better instead to learn more about the latest innovation from Goldwell as the brand unleashes @Pure Pigments. You’ll love this:
Goldwell @Pure Pigments are high-definition direct dye additives that elevate hair colour with vibrancy and brilliance. Opening up a new dimension in colour results, @Pure Pigments feature revolutionary HD³ Dye Technology. They are a result of a collaboration with the experts at Fujifilm over a period of 17 years. It’s incredible!

The HD³ Dye Technology creates long-lasting, multi-dimensional colour results, offering light reflection for incredible shine from all angles. How so? It’s thanks to the small molecular size and the special distribution of the electrical charge, meaning the technology is able to intensely colour the hair, while providing fade resistance. The patented hair dyes form gradient layers of multi-spectral colours that play with reflections – to put it more simply, it’s a bit like looking at light passing through a prism.
@Pure Pigments can also be combined with Goldwell’s colour brands, Topchic, Colorance and Nectaya, for colour results that truly shine. The direct dyes surround the oxidative hair colour, creating a colour layering process that brings increased shine. Moreover they also create a boost of colour intensity and a higher resistance to fading.

Goldwell product features


Colour dye pigmentsIf you want hard figures, we have them. According to the experts at Goldwell, @Pure Pigments will:

  • Provide 63% more shine, on average, compared to regular colour
  • Boost the colour intensity of the colour formula by up to three times
  • Result in twice as much resistance to colour fading.


This advancement from Goldwell opens up a whole new range of service possibilities for salon owners. Three new Hair Colour service options which will excite your clients, while offering colourists the chance to express their artistry.

 How to use

Colour Morphing – just add multiple tones of @Pure Pigments to create iridescent and holographic colour effects
Hair Colour Boosting – add tone-on-tone colours to Topchic, Colorance or Nectaya formulations to create spectacular intensity, achieving show-stopping looks with vivid brilliance and colour saturation
Colour Washing – create beautiful pastel washes, ranging from subtle to intense, as well as illuminating lighter tones with veils of soft colour.

Summing up the brilliance of @Pure Pigments, John Moroney, Kao Salon global creative director says: “With @Pure Pigments we take hair colour services to the next level. We offer Goldwell stylists an infinite world of colour creativity which will not only delight their clients but also elevate their colour expertise and upgrade the hair colour business.”

Okay, we’re convinced! Book us in for a service right now!

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation as well as  inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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