We’re delighted to see Lisa Whiteman has opened her first solo salon in central London, Whiteman.soho, and to report that it’s stunning! Set in the exclusive Ham Yard village (part of the wildly popular, trendsville Ham Yard Hotel) WHITEMAN.Soho is a five-star proposition with a friendly, intimate vibe. We love how the premises are small but perfectly formed with plenty of Lisa’s personality invested in the detail – clever lady has used her many years experience as a successful businesswoman as well as a hairdresser to create a premium choice for discerning clientele. If you’re not familiar, let’s explain:
Lisa is a Goldwell brand ambassador with a colour knowledge to be envied. We’ve long admired her award-winning skills with a colour palette – as erstwhile co-owner of the award-winning salon WebsterWhiteman for 14 years, she has built up a reputation and celebrity client list that is shorthand for her considerable cutting, colouring, styling and educating prowess. At the new salon, Lisa has introduced a fantastic creative colour bar concept – replacing the reception desk quite literally with a high bar (coffee machines and stools included) where visitors can watch colour being selected and mixed. Its the first thing you see on entering and quite a statement as to the colour credentials on offer here. Luxury reclining massage chairs at the backwash are also arranged so that the backbar is moved to become shelving in-front of the client, meaning they can see exactly what products are being used on their hair. Neat! Bespoke, minimalist styling stations are matt black/flecked gold and silver Corian styling stations include concealed cupboards and don’t allow for clutter. As well as reception-free, the salon is paperless, so that payments and bookings are taken on mobile devices by the team, using laptops and iPads. Just as a bill is delivered to you at your table in a restaurant, here you can expect the same service. It cuts out annoying loitering at a reception and means no queues!
“I wanted to create a welcoming haven where clients can come and relax, enjoy an amazing hairdressing experience, then leave the salon feeling recharged and looking fantastic. Based on feedback we’ve received, we’re achieving that.”
• Lisa has been a wonderful supporter of our Colour World event in May – with us from the off. Word is, she’ll be talking about her new venture in the seminar room at the May 2018 edition of Colour World. Yay! Watch out for more details soon.