Pastel toners from Alter Ego Italy

Big hitting hair-icons including Kylie Jenner, Rita Ora and Kirsten Stewart have all rocked pastel shades recently – from the gorgeous greens and beautiful blues, to pretty pinks – reports Alter Ego Italy. And it stands to reason, your clients will be asking for pastel hues too, so the brand now delivers easier-to-achieve, high-fashion shades with the launch of three new colours to its Be Blonde Pastel Tones range – perfect for those clients who want a hint of bold colour without going global.


Milky Mint, Cappuccino and Pink Pop create beautiful, silky shades, offering a hint of vibrancy on any blonde base! Ideal for blonde, bleached and lightened bases from level 7 to 10, the pastel toners offer on-trend shades for up to eight washes. You can use them on darker shades too to create delicate colour reflections.

And these toners are the perfect partners when it comes to offering a new colour service in your salon, ideal for introducing your clients to a world of vibrant colour without having to make a long-term commitment.

Our three newbies (Milky Mint, Cappuccino and Pink Pop) join existing shades Dusty Copper, Pastel Lilac and Denim Mauve in the Be Blonde range.

Issie Churcher, UK colour ambassador for Alter Ego Italy, says: “Be Blonde Pastel Toners are the perfect way to enhance blondes with little fuss or commitment. These three tonal shades give a feel to blondes that need a shot of colour this spring/summer.”

Summer love to last all year through!

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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