Alter Ego Silver Maintain range

Blonde-obsessed clients? Great! When they are back to your salon for their blonding service, you can also sort them out with the right products for maintenance between salon appointments. Alter Ego’s Silver Maintain range is the perfect solution for banishing brassiness and is available to stock from UK distributor Sweet Squared.

Do it like Heather

Heather Rae Young from Netflix’s Selling Sunset is known for her brilliant real estate skills and her oh-so-chic braids. Heather’s neatly braided blonde tresses featured regularly on the show and wowed us; she recently revealed on her social media accounts that her favourite hair care range for maintaining silver/blonde hair is Alter Ego’s Silver Maintain Range. Your clients are expected to come asking; so be prepared!

Alter Ego Silver Maintain range

Dedicated to the protection and maintenance of blonde, grey, white, natural, coloured or bleached hair the Silver Maintain range is perfect to add some cooler tones through your clients’ locks. Enriched with precious active ingredients of natural origin, the range leaves hair deeply nourished with a light, silky and shiny texture. No one wants parched tresses over the summer season!

Silver Maintain Shampoo: No-yellow shampoo for blonde, grey, white, natural, coloured or bleached hair.

  • Gently cleanses
  • Purple pigment neutralises and counteracts unwanted yellow tones
  • Brings long lasting brightness and shine
  • The hair is silky, easy to comb and soft to touch
  • 92% of ingredients of natural origin
  • Vegan friendly

Silver Maintain Conditioner: No-yellow conditioner for blonde, grey, white, natural, coloured or bleached hair.

  • Nourishes and deeply moisturises
  • Intensifies the neutralisation action of unwanted yellow tones
  • Preserves the brilliance and intensity of blonde hair for longer
  • Keeps the hair light, silky and bright
  • 98% of ingredients of natural origin
  • Vegan friendly
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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