Maria Nila introduces a new, revolutionary two-step bleaching treatment.
The strong-in-the-vegan-beauty-segment brand targets consumers through the professionals and is on a mission: to build a strong vegan portfolio which will connect the professionals with the end consumers.
The problem
A lot of consumers don’t know much about the effects of bleaching treatments. Unfortunately, many of them bleach their hair at home, with bad and sometimes harmful results.
A chemical treatment such as bleaching requires extensive knowledge and experience to guarantee a good result and ensure as little damage to the hair as possible.
Maria Nila wants to help both the salons and consumers by educating people about the importance of visiting professionals when doing such a treatment. In this way, your clients will move away from their home bleach. They will also see a higher value of the service provided in the salon.
Talk to them about their hair health and introduce them to this new, sustainable bleaching system. The new Maria Nila bleaching treatment works with 2 easy steps.
STEP N°1: In Salon Treatment
Time for your clients to sit back, relax and rely on your expertise within chemical treatments while you bleach their hair.
Use either
• SILVER BLEACH for a professional bleach treatment with added violet pigments for a colder result
• BALAYAGE BLEACH, a professional bleach treatment developed for balayage and free-hand techniques.
STEP N°2: Home Treatment
Give your clients a complimentary gift home –the violet pigment finishing treatment, Silver Shot.
Let’s admit it. Bleach is one of the harshest treatments one can do. This magic shot is here to help; a finishing treatment for the customer to bring home – for free! The Silver Shot will lower the pH level in the hair and will close the cuticles that were opened during the bleaching process. Additionally, it has been boosted with violet pigments to neutralise any unwanted yellow tones.
Maria Nila Bleach products are 100% VEGAN & CRUELTY FREE with Climate Compensated Packaging and will be be offered exclusively through professional salons.
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
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