L’Oréal Professionnel has been exposing the waters, literally… The L’Oréal Professionnel Metal Detox range is designed to combat the effect of water on our hair – an innovation at the launch in 2021. Time has demonstrated what a success it is!
Now, we can introduce their latest innovation: Metal Detox leave-in cream should protect hair from UV-induced damage, defend against heat damage, and eliminate the copper build-up that dulls and dries hair leading to friction and roughness, triggering breakage. The product is suitable for all hair types and because it provides protection from daily UV aggressors, it’s particularly good for summer months. So start stocking your shelves.
It’s interesting to hear about the research projects going on… After seven years of research in collaboration with Ioannina University, L’Oréal Professionnel discovered that during colour treatments, the metal deposits inside the hair fibre interact with oxidants in colour causing breakage and colour shift. But thanks to using an ingredient called Glicoamine, the product systems in the Metal Detox range reduce hair breakage by 97%, and keep colour results 100% true-to-tone and longer lasting.
So, let’s summarise and find out what this product offers
According to L’Oréal Professionnel the Metal Detox Professional high-protection cream offers:
- Lightweight texture, easily absorbed
- Hair protected against UV impact, oxidation, brushing and heat up to 230C
- Intense moisture: 72h hydration
- Long-lasting control: 83% more hair discipline
- Six times more definition
- For all hair types
Available from Monday 1st May 2023 – to find out more details visit lorealprofessionnel.co.uk
Looking for some more colour inspiration? Here you go: INSPIRATION.