L’Oréal Professionnel introduces new red shades

L’Oréal Professionnel introduces two new red shades to its iNOA range of ammonia-free colours, giving hairdressers more versatility and choice to create a palette of rich, deep, long-lasting reds. 


Introduced in 2009:

iNOA’s formular uses the power of oil to deliver high-impact colour, thanks to its patented ODS technology, the Oil Delivery System, with a 60% oil-based formula. This ODS technology propels the pigments inside the hair so powerfully that it doesn’t require ammonia. The result is a healthy-looking colour with a shiny, lively and true-to-tone colour result. Sounds pretty good to us!  

L'Oreal iNOA


With optimal scalp comfort and no odour, iNOA delivers up to 100% grey coverage and visibly improved hair quality. The non-drip texture is easier to rinse off and leaves hair 48% shinier.* 

 iNOA comes with a new vegan formula** and a selection of shades, including two new cool, rich and intense Burgundy Red shades, 4.26 and 5.26. 

L'Oreal iNOA

Sustainability is also at the core of the new iNOA, with a smaller aluminium tube made of 95% recycled aluminium and with dematerialised instructions, 79 tonnes of paper per year are saved. 

Great work to the team at L’Oreal Professionnel, we look forward to seeing your rich reds this winter… Share with us @colourworlduk  

Looking for some more colour inspiration? Here you go: INSPIRATION


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