L’Oréal Professionnel Blond Studio Purple Lightening Balm

Always delivering the goods, L’Oréal Professionnel has launched Blond Studio Purple Lightening Balm, a breakthrough lightening innovation, perfect for any balayage service.

Thanks to its oil-based engine and Purple Dye Complex, this high-performance lightening balm lifts up to eight levels with +17% faster take-off for a gentle, instant neutralisation all in one step.

Powered with bonder made from citric acid and glycine, to protect the internal structure of the hair fibre, and 29% nutritive oils; hair is respected during the lifting process for a professional finish. Purple Lightening balm is compatible with all bleaching techniques including foil, open-air, and scalp application.

Key Benefits:

  • Lifts up to 8 levels.
  • Protective bonding technology with Citric Acid + Glycerine.
  • Easy to mix, use and rinse
  • Lifts, respects & softly neutralises in one step.

Top tip

Pair with Dia Light for irresistible new shades inspired by Milky Blonde trends.

The Milky Blonde trend went viral on social media, with more than 14,5B views for the #MilkyBlonde on Tiktok. Blond Studio lightning balm is the perfect addition to two-step balayage services, suitable for all hair types for a seamless blend of creamy, luminous tones.

▪ Step 1: hair-enlightening, using new L’Oréal Professionnel Blond Studio Purple lightening Balm.

▪ Step 2: tailor-made milky recipes thanks to the Dia Light demi-permanent acidic gloss colour.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.