kms launches conscious styling range



These days haircare brands are seeking more sustainable options and we are finding consumers becoming increasingly interested in brands with sustainable product options. KMS has come out with a new sustainable range of hair care and styling products which will strengthen your hair and consciousness without sacrificing individual style. We stan a product that not only makes us look good but also works to preserve the planet and the people who populate it!

This range of gentle essential hair care products designed for daily use is formulated with minimal, primarily naturally-derived, yet high performing ingredients with little impact on nature. Ideal for normal to fine hair and safe for colour-treated hair, conscious style works from start to finish imparting weightless hydration, enhancing natural texture, protecting against environmental* pollutants and creating pure, individual style.


EVERYDAY SHAMPOO- This mild shampoo gently cleanses and helps maintain the scalp’s natural balance while providing weightless hydration to leave hair with a realistic touch and healthy shine. It is formulated with KMS ’s AHA Structure Complex that improves the internal structure of hair with organic acids and the external structure, priming hair for optimal style creation.

£16.80, 300ml.

EVERYDAY CONDITIONER – This mild and nourishing daily treatment gently detangles and maintains the natural balance of the hair and scalp while enhancing manageability and elasticity. Formulated with KMS ’s AHA Structure Complex that improves hair’s internal structure with organic acids and the external structure, priming hair for optimal style creation. Hair is left with a soft touch and a healthy shine.

£18.90, 250ml.

CLEANSING MIST – This convenient KMS non-aerosol spray is a power cleanse that neutralises odours, absorbs oils and removes styling product residues and environmental pollutants from the hair and scalp without leaving behind white residues. The cleansing power is courtesy of natural clay that gently purifies the hair by absorbing and separating pollutants and oils. Ideal for medium to fine hair and safe for colour-treated strands, it also provides weightless hydration.

£19.40, 100ml.

MULTI-BENEFIT SPRAY – This hybrid flexible styling spray /finishing hairspray features minimal ingredients, including an innovative polymer that creates a flexible shield around the hair.  Meanwhile, the flexible sealing polymer provides a medium hold and reduces frizz while creating a barrier against environmental pollution. Spray on towel-dried hair before blow-drying or on to dry hair to use with hot tools or to finish previously-styled hair.

£21.00, 200ml.

STYLING PUTTY – This paste/cream with a firm consistency that softens quickly in your hand for even, perfect distribution features an innovative blend of naturally-derived Carnauba Wax and a natural styling polymer. Apply to towel-dried hair to seal in hydration while adding control, definition, long-lasting hold without stiffness and a matte finish.

£18.40, 75ml.


Conscious style keeps it clean by not using sulfates, silicones, micro-plastics, mineral oils, dyes/artificial colourants and animal-derived products. Any included fragrance has a low allergy potential. The packaging utilises up to 53% recyclable PCR (post-consumer recycled materials). Both Everyday Shampoo and Conditioner are up to 100% recyclable. Bonus: By reducing and recycling virgin plastic consumption, conscious style significantly decreases carbon emissions.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.