A new way to Balayage

Aimed at sophisticated women of all ages and the premium salons they seek, Schwarzkopf Professional says its BLONDME provides professional colourists with everything they need to create signature blondes…. 

This Summer, to further embracing the huge worldwide balayage trend and the move away from foils, Schwarzkopf Professional’s latest blonde innovation – BLONDME Bond Enforcing Premium Clay Lightener – is a lightener with integrated Bond Enforcing Technology that empowers hairdressers to produce creative, freehand, blonde looks – more efficient than ever before! Master tomorrow’s balayage today with BLONDME Bond Enforcing Premium Clay Lightener: Confident. Powerful. Individual. Iconic.


BLONDME Bond Enforcing Premium Clay Lightener – has been developed to support the growing client demand for more freehand, trending colour applications. The advanced, premium, soft-to-solid formula cleverly creates an outer shell, which allows the lightener to stay moist on the inside, unleashing its full lifting power, whilst the outer shell protects uncoloured hair from product transfer. Supporting hair artists to deliver iconic blonde results – on-demand and often under challenging conditions – BLONDME’s 1stPremium Clay Lightener includes integrated Bond Enforcing Technology to minimise hair breakage during lightening and lifting services. The innovative clay application ensures precision for seamless blonde results; allowing hairdressers to feel complete confidence as they create modern freehand looks, bespoke to their individual client needs.

To support the innovation, a new Caramel Kiss look has been developed by Global BLONDME Ambassador and King of Balayage, Jack Howard; he showcases a Dimensional Balayage Technique using BLONDME Bond Enforcing Premium Clay Lightener, which has been designed to help salon clients tiptoe into the world of blonde.

BLONDME Bond Enforcing Premium Clay Lightener Benefits: Unique soft-to-solid formula • Easier, faster and more efficient application • Integrated Bond Enforcing Technology • Up to 7 levels of lift


Schwarzkopf Professional’s new Bond Enforcing Premium Clay Lightener from BLONDME integrates seamlessly into the assortment, which offers a unique colour and care range, truly dedicated to blonde.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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