Adding a new dimension to its role as a carer, the Pureology colour care brand is firing up a partnership with the charity Ovarian Cancer Action (OCA) in the UK for 2018. Citing health and well-being as being at the heart of the founding brand principles. Pureology has supported the National Ovarian Cancer Coalition in the USA since 2011. Now announcing this UK-based partnership continues the brand’s commitment to vital ovarian cancer research.
Fight Ovarian Cancer : Pureology & Ovarian Cancer
It’s a special link with the past as founder of Pureology, American hairdresser Jim Markham actually started his brand after a close friend was diagnosed with ovarian cancer. She was struggling to find a haircare that didn’t irritate her skin which became sensitive following treatment for her illness. Pureology was born in 2011, and is Sulfate-free, 100% vegan haircare for coloured hair, with all-natural ingredients. Hurrah! So how does this new alliance work?
• the brand is also donating £1 for limited edition Hydrate Coffret (RRP: £40) set sold in salons nationwide and online in March to help Fight Ovarian Cancer.
• the Pureology staff at the office in L’Oréal’s London HQ are on a mission. They want to raise £20,000 through fundraising that will including biking, baking and marathons
•As a result stylists in Pureology salons are organasing a Walk In Her Name event in their local area. The money raised will support research and raise awareness. Furthermore it will also create a better future for the thousands of women affected by this disease.
If you’re keen to join in, follow #PUREOLOGYXOCA #THINKTEAL
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, therefore embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which also supports our industry and promise to do our best to bring you news and information to help you succeed.
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