From free online education to step-by-step tutorials and entertainment videos, everyone is trying to keep inspired and connected during these days; both the industry and the clients. On that note, Schwarzkopf Professional makes its Essential Looks educational content free online for the first time. Yay! AND reveals a new collection called ‘The Spirit Collection’ to keep the spirits up (you get it, right?)
“The four digital educational package is normally open to just a few, but now we are so excited to announce that everyone will have full access, for free! These trend collections are inspired by the global catwalks, bringing global fashion and hair directly to you and your teams.” says Lesley Jennison, Global Colour Ambassador.
The inspiration
Essential Looks celebrates the hairdressers’ passion for hair, for fashion and for the future. Perfect for the current climate really. Technology excites and inspires, but it’s a tool that only comes alive in a hairdresser’s hands. It’s the artist’s vision, love and creativity that matters the most.
The inspiration comes from the diversity of the runways of 2020. Where the individual is put at the heart of the global zeitgeist all over the world. The collection celebrates the uniquely creative spirit that is the essence of every one of us.
The looks
Meet The Spirit Collection – consisting of three looks/trends – Punk Spirit, Refined Traditions and Let It Bloom.
Punk Spirit is all about individuality; it’s quirky, it’s rebellious. Expressive and spirited but with a twist of softness. Layering and transparency create a moody glamour where anything goes; perfect for the free thinkers.
Refined Traditions reminds us that there is nothing old fashioned about craft. Timeless fabrications and classic shapes are subverted and evolved. Technical expertise reinvents tradition into a whole new kind of style that’s all about flair meets precision. For clients with a love for classic.
Finally, Let It Bloom, is inspired by a true romance growing on the runway as florals walk the walk, in every shade and size from simple embroidery to a riot of chiffon anemones. ‘An ethereal, shimmery, intensely pure, layered, super-duper-luxe, light-as-air kind of situation.’ An essay in modern romance, full of soft, vintagey nostalgia. We love it!
These collections are renowned, and this content enables you to learn more about the techniques, formulas, cuts, styling, products and inspirations behind the latest collection. Perfect for keeping you inspired during such difficult times. Click HERE to find all the content online.
Looking for some more colour inspiration? Here you go: