Offer your clients the gift of hair confidence for 2025 with these tips and how-tos from Josh Goldsworthy at Goldsworthy’s. Working with L’Oréal Professionnel and the brand’s ID Artists, the mission is to create a series of gorgeous looks that show off cut, style and colour beautifully.
Josh says: “Glossy, reflective hair creates the perfect new year vibe. Reflective hair adds dimension, and catches the light from every angle. It’s versatile and stylish: from sleek and sophisticated to voluminous or in a chic updo, mirror-like shine is the perfect confident boost for the New Year.”
Enjoy the collection
The collection features a stunning array of brunette and copper tones crafted using the INOA and Dia Color ranges, perfectly complemented by the revamped TECNI.ART styling products. Emphasizing L’Oréal Professionnel’s ethos of healthy, radiant hair, the looks showcase mirror-like shine, effortless undone waves and glamorous festive up do’s. This blend of styles offers inspiration for clients and consumers alike, celebrating beauty and versatility in every creation.
How it worked
For the shoot the Goldsworthy’s Artistic Team mentored the L’Oréal ID Artistic Team at the L’Oréal Gateway Academy in London’s White City. They guided the team through the complete process of a live photoshoot; from expert colour work and make-up application, to styling, preparation and producing a finished campaign.
Josh and the Goldsworthy’s team shared their expertise in wig creation, demonstrating how to build, colour and cut wigs from scratch. The ID Artist team had the opportunity to get hands-on, working in teams to craft their own wigs, which were then professionally shot to create a stunning collection of their work. This immersive experience combined creativity, technical skills and collaboration, leaving everyone inspired and equipped with new techniques.
The collection features a stunning array of brunette and copper tones crafted using the INOA and Dia Color ranges, perfectly complemented by the revamped TECNI.ART styling products. Emphasizing L’Oréal Professionnel’s ethos of healthy, radiant hair, the looks showcase mirror-like shine, effortless undone waves and glamorous festive up do’s. This blend of styles offers inspiration for clients and consumers alike, celebrating beauty and versatility in every creation.
Credit due
HAIR: Josh Goldsworthy, Sophie-Rose Goldsworthy and Jess Larrad • MAKEUP: Amy O’Driscoll • Models: MODELS: Elly Manders, Francesca Everard, Amy Dawson, Ri Holden • PHOTOGRAPHER: Sophie-Rose Goldsworthy
Here’s how
Sharing an insight in to the collection, Josh Goldsworthy explains how to achieve this look:
How to get the colour look
1 Starting at the roots apply L’Oréal Professionnel iNOA 7.44 + 7.3 with 20 Vol alternating between the two colours.
2 Through the midlengths and ends apply iNOA 7.44 + 10 vol and Dialight 8.34 + 2g Gold + 1g Copper + 9 vol, alternating vertical and parallel slices round the head.
How to style it
1 Begin with L’Oréal Professionnel Metal Detox Shampoo and Conditioning Mask to cleanse and restore hair health, It provides the perfect base for styling.
2 Apply L’Oréal Professionnel Flex Pli to damp hair for heat protection and light hold. Use a round brush and blow-dry with tension. This ensures smoothness, shine, and a sleek finish.
3 The L’Oréal Steam Pod is essential for achieving a glass-like shine. Work in small sections, ensuring each is straightened to perfection. It gives a polished, high-gloss result.
4 Seal in the shine with L’Oréal Professionnel Metal Detox Oil. This enhances hydration and giving hair that radiant, reflective finish.
How to create it and keep it glossy
1 Protect and smooth: Start with L’Oréal Professionnel Flex Pli for heat protection. Then, use the L’Oréal Professionnel Steam Pod to straighten and lock in that smooth, glass-like texture.
2 Add hydration and shine: After styling, apply L’Oréal Professionnel Metal Detox Oil to the mid-lengths and ends for added hydration and to boost shine throughout the day or evening.
3 Lock in the shine: Finish with L’Oréal Infinium Hairspray sprayed onto a soft-bristle brush to gently smooth and tame flyaways without sacrificing that glossy, reflective finish.
4 On-the-go gloss: Keep L’Oréal Professionnel Ring Light Shine Spray on hand for a quick refresh to maintain the luminous shine, even when on the move.
For more information visit www.lorealaccess.com
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