Esla Italy Color

Esla Italy is a vegan haircare brand founded on values of creativity, quality and attention to detail. A contemporary design and distinctive communications makes this a thoughtful proposition for the market today. With four decades experience in product manufacturing for on a global scale, Esla is made entirely in Italy. [Scroll for details on the company ethos]… and now extends to colour, too!

Esla Italy Color
The Italian Job: Esla Italy Color

Yes! For 2025, Esla introduces a thrilling range of colour products for hair professionals, capturing the essence of Italian living and design. It merges iconic excellence, class and style.

The Italian Job: Esla Italy Color

We love how the Esla colour launch heralds innovation – delivering radiant hues without compromising hair health. Long-lasting, luminous results are confirmed by the use of ColorCare Tech. Let’s explain:

The Secret Recipe

Esla Italy Color
Esla Italy Color

For Esla colour, a state-of-the-art blend of amino acids hydrate, strengthen hair and protect colour. A delivery system using fermented mushroom technology to create GAG (Glycosaminoglycans) that interact with a vegan protein complex (pumpkin and rice) to protect hair during the colouring process, maintaining hair color for longer for radiant, shiny hair.

The product

The Italian Job: Esla Italy Color

85 shades (three natural series and 16 tonal series) and Developers in 5,10,20,30 and 40 vol. combine to give up to 100% grey coverage and up to five levels of lift, for radiant, lustrous, long-lasting results.

• Permanent hair colour: High-performance permanent color to achieve every color result. Permanent color with specific amino acids that hydrate, strengthen hair and protect color, for long-lasting, vibrant results.

Esla Color Developer

• Colour developer: Oxidant with a particularly creamy texture, working in synergy with Esla Italy Permanent Hair Color, enhancing its color effect, guaranteeing extraordinary radiance and optimal results. Available in 5 vol., 10 vol., 20 vol., 30 vol., 40 vol.

The Italian Job: Esla Italy Color
Esla Color deco

• Bleaching powder: Deco is a bleaching powder with up to nine levels of lift, to create the ultimate, trendiest blonde techniques in the salon. When combined with Esla Italy Color Developer, it creates an extremely creamy mixture that is easy and quick to apply, suitable for both freehand use or techniques using support. Ideal for all lightening techniques.

Esla: Italian soul

Consciously designed, and succinctly put, Esla takes this approach:
• selected active ingredients are always in high functional percentages and tested rigorously, as well as being selected through an attentive study of trends whilst maintaining the highest sustainability standards.
• basic ingredients are selected by evaluating their sustainability features: environmental and social impact (e.g. RSPO for palm derivatives), naturality (according to ISO guidelines) and biodegradability.
• all packaging solutions are made from recycled plastic and 100% recyclable

So that’s our precis of a great new colour proposition in the UK. Be excited! Make enquiries be one of the first to find out more and visit HERE

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.