Soft Luxe – The collection

Soft Luxe – The collection. Let’s dive in…  

Hair that’s soft, authentic and beautifully wearable are key pillars of the Authentic Beauty Concept brand. We are told these concepts are something the artists strive to bring to life in their imagery. With this collection ABC allowed its salon network to get on set and be a part of creating the ‘Soft Luxe’ story. If you need inspiration for looks that clients can wear during the day, and at night, explore below. 

ABC 2023 NN Collection

The collection was creatively run by ABC brand ambassador Joseph Ferraro, the team of experienced stylists worked together to produce a concise collection of looks that ooze lived-in luxury while still reflecting the brands’ values.  

We love the natural yet elegant hair… And this encapsulates soft, textured, and floaty looks. There really is a style for everyone in this collection.  

If you’re feeling inspired, we would love to see your ‘Soft Luxe’ looks, share them with us on IG @colourworlduk. 


Creative direction: Joseph Ferraro • Hair: Joseph Ferraro, Kelly Vowles, Ryan Nicoletti-Dowd, Danielle Woollen, Kirby Blythe, Matt Surplice • MUA: Maddie Austin • Photography: Chris Bulezuik 

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.