Aeternum is a stunning collection by Anna Pacitto and her team at Salon Pure Montreal. Aeternum won the team ‘Candian Salon of the Year’ in the 2024 Contessa awards, and we can see why. The Contessas are the Canadian Hairstylist of the Year Awards, and the country’s longest-running prestigious hairdressing awards. Very impressive Salon Pure!  


In Aeternum, colour placement is striking yet contrives to be subtle, too. Each style is different, giving you ample inspiration to share with salon clients, perhaps. Anna and the team have used different tones and shades on the colour palette to emphasise the shape and texture of head model. A gorgeous collection which equally works to good effect with clients who want creative yet wearable colour looks. 


Aeternum comes from the Latin word for eternity. This collection conveys a sense of lasting impression. It evokes a sense of timeless elegance and enduring beauty.  

About Salon Pure Montreal 

Salon Pure Montreal is a Davines Salon established in 1998 by Anna, her father Frederico Pacitto and master stylist Daniel Benoît. If you like this collection, stay tuned for more work from this award-winning salon. 


Hair concept and direction: Anna Pacitto 

Salon Pure Hair team: Daniel BenoîtMJ Medeiros, Monia Grieco, Nik Morel, Cynthia Vieilledent, Richard St Laurent, Franco Persechino, Stephane Roy, Zoe Boysen 

Photograghy: Brian Ypperciel • Styling: Florence O Durand • Beauty: Nathan Archambo 

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.