Simon Webster, team artistic director and owner of his eponymous salon in Brighton is a dynamo at building a great colour business. We asked him: Where do you think we need to improve our service to colour clients for 2018…?
“A key trend in 2018 is the social movement towards individuality and a break from the constraints of one-size-fits-all. For colour, this means bespoke mixes rather than straight-from-the-tube. Progressive salons are embracing more personalised colour services and a client-centric approach, from a thorough consultation to prescribed aftercare and maintenance advice. It’s essential to really get to know your colour client and their needs.
“Understanding your colour palette is key; how combining and contrasting different shades or tones can enhance shape, shine and texture. Experimenting with colour and product mixes to build colour charts unique to you can lead to the most exciting work, greater professional motivation and better colourist-client relationships. The proliferation of inspirational images on the web raises the bar in terms of standards and expectation, which is great for innovation within the industry.
“But the explosion of heavily filtered images distorts perceptions of what is achievable. Colourists need to feel able to refuse work if they think the expectations are unrealistic or the integrity of the hair is at risk. Empowered with training and support, they’re able to offer alternatives so the client gets a colour more suited to their hair and lifestyle while reflecting the key elements of the original service requested. Again, it’s about delivering personalised service.”