Adam Reed talks colour services

Adam Reed

Colour services are highly in demand since the opening of the salons and stylists are working overtime to correct, treat and give clients’ hair the glory they deserve. L’Oreal Professionnel ambassador Adam Reed gives us notes on the return to salon colour services and talks cool hues, blonde and healthy looking hair. Fire away, Adam!

Cool colours

Adam Reed London Salon

Professional colour is a hugely in demand service with 1 in 3 women saying that they colour their hair to make them feel better while 71% agreeing with the statement “I prefer natural looking colour”, and that this kind of multi-dimensional finish can only be achieved in the hands of a professional. Already this year, we have seen a movement towards cooler tones and we are expecting this to continue to be a hugely demanded palate; lockdown has also helped here. ‘Neutralising is going to a key demand from clients as sun exposure and lack of salon appointments have altered the tone of hair. This leads nicely on to the wonderful colour menu Adam Reed London are launching to service this demand, introducing ‘THE COOL DOWN MENU’ which includes a tiered approach with services including, ‘Stay Cool’, ‘Cool It Down’ and ‘Cool Right Down’ says Adam.

Bounce back blonde

”From speaking to our salon partners, we know they’ve been inundated by blonde clients who are desperate to bounce back to their blonde and that 47% of salon colourers are blonde clients. Clients want their blonde and they’re looking for that professional tonal and highly nuanced finish. From platinum transformations to a few subtle face-framing pieces – blonde is bouncing back!”

Blonde hair of course requires maintenance and so toning and caring products like the hero L’Oréal Professionnel Serie Expert Vitamino Colour and Silver collection are a key haircare routine staple to lock in colour, reduce fade and remove any unwanted brassy tones.

Healthy hair with Serie Expert Pro Longer

The demand for healthy hair is as important as ever. Consumers want their hair to look healthy, polished, expensive, glossy and in great condition. Most women would have seen a considerable increase in the length of their hair over this time and we know that many want to keep their new found length but with optimum health, queue the ‘micro-trim’. This allows clients to keep their length while removing any unwanted spilt ends.  This type of cut, while paired with a product range like L’Oréal Professionnel Serie Expert Pro Longer is the perfect combination for healthy locks – designed to plump the hair fibres for fuller looking lengths and ends, as Adam explains.

The new Serie Expert Pro Longer range is enriched with a patented technology called Filler-A100 and composed of two active ingredients: Filloxane and Polyquaternium PQ6. Filloxane is known to act from the roots to the ends, focusing on fragile areas. Its long-lasting action penetrates hair fibre to thicken. Polyquaternium PQ6 is known to create a protective layer to strengthen the fibre and specifically target the ends with a positive charge, resulting in ‘plumped’ ends and an overall thicker hair effect from the roots to the ends.

“Pro-Longer is going to be revolutionary for so many of my clients! Thin, unhealthy-looking ends is one of the biggest concerns for my clients and this product perfectly answers that demand. Working in tandem with micro-trims to maintain hair health, Pro-Longer plumps and thickens ends to look full as well as healthy.” Adam adds.

The Collection includes: L’Oréal Professionnel Serie Expert Pro Longer Lengths Renewing Shampoo, L’Oréal Professionnel Serie Expert Pro Longer Lengths Renewing Conditioner, L’Oréal Professionnel Serie Expert Pro Longer Lengths Renewing Masque, L’Oréal Professionnel Serie Expert Pro Longer Ends Filler Concentrate,  L’Oréal Professionnel Serie Expert Pro Longer Lengths and Ends Renewing Cream.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

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