The future’s bright Yellow

Great to see the launch this year of the Yellow label in the UK – a long awaited reveal of a bright brand in the Alfaparf group. We can’t wait to see how it enthuses you!

Direct from Italy – a country oozing positivity, sunshine and dolce vita, Yellow is a lively brand that guarantees maximum quality and competitive results. Wonderful Brands is the distributor for Yellow in the UK, and managing director Andy Campling is delighted to share news of this latest release – there has been much anticipation of this, we know.


The Yellow range is…

Yellow colour group…a permanent colour with 74 shades in the palette, and a rich, high-performing formula containing Argan Oil. Importantly, Yellow products will nourish the hair and deliver luminous colour. Thanks to an incredibly smart additive, Tone-on-Tone Creator, every Yellow shade can be changed from a permanent to a demi-permanent colour – so versatile!

…a bleach range with Aloetrix and Quinoa to preserve the keratin chains within the hair and keep it feeling smooth and silky

…a care range that covers every hair need from Keratin Smoothing, colour care, nutrition, repair, and toning

… a styling range that packs maximum performance.

As well as a strong portfolio of products with a long heritage, it’s important to give personality to the label here. Since launching in the UK, Yellow by Alfaparf group has announced a collaboration with Amy and David Lopez at dlo hairdressing in Guildford. Amy and David are respectively now the UK Technical Director for Yellow, and the UK Creative Director for Yellow. They will be leading all educational and creativity activity, with a focus on showing salons that they can save money without compromising on quality as the haircare brand pushes to grow in the UK.

Amy says: “After months of testing this amazing colour brand, we are really excited to be collaborating with Yellow and looking forward to exciting times ahead.”


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

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