If you joined us at Colour World this year, you may have caught one of Rick Roberts’ Colour Shair demos. If you were one of those lucky few, you would have seen him playing with a brand new Schwarzkopf professional colour product that gave truly mesmerizing results.

In Collaboration with T H E U N S E E N, Schwarzkopf Professional presents the world’s first prismatic, holographic hair colour reactive to temperature: COLOUR ALCHEMY.

The COLOR ALCHEMY collection by Schwarzkopf is inspired by the bright iridescent colours found in nature and developed with a view to transform colour services. The specialist crystal formula replicates the visual effect of ‘structural colour’ a natural colour phenomenon found only in nature such as a peacock feather or the shell of a Scarab beetle. Unlike static pigmented colour, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature.

COLOUR ALCHEMY reveals prismatic colours that have never been seen on hair before and that don’t require pre-lightening or bleaching treatment, even on the darkest hair base the temporary colour takes effects instantly. Hairdressers and customers alike can now create unique colour in tonal spectrums with no damage to the hair or scalp.

COLOUR ALCHEMY: THE FORMULAS: The colour collection is inspired by the transformational phases of Alchemy developed to transform colour services into artisanal magic across five prismatic, colour-changing shades:



Visible applied colour: none

Prismatic colour change: solar orange, jasmine green, lapis blue

Suitable for bases: 1-3






Visible applied colour: petrol blue

Prismatic colour change: peacock green, cyanine blue, ultraviolet

Suitable for bases: 1-4






Visible applied colour: iris purple

Prismatic colour change: clover green, flame orange, imperial violet

Suitable for bases: 3-6







Visible applied colour: azalea pink

Prismatic colour change: emerald green, cobalt blue, ruby purple

Suitable for bases: 4-6






Visible applied colour: amber red

Prismatic colour change: burnt orange, pollen yellow, ultraviolet

Suitable for bases: 4-6






· Sunlight

· Moving from shade to sunlight and vice versa

· Using a heat source e.g., heat lamps, hairdryer

· Body temperature – Natural warmth of the head or shoulders or hands

· Cooling Wind or a warming breath

Back to the homepage.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.