We have a brand-new launch from KEVIN.MURPHY that will colour up your day! Quick, effortless, liquid toning has never been simpler with the new LIQUID.ACTIVATOR 3.5 vol (1%) from fav range COLOR.ME by KEVIN.MURPHY. This latest COLOR.ME innovation is a smart way to quickly tone, refine or enhance reflect and an instant way to upgrade a blow-dry!Paired with the current COLOR.ME portfolio of TONERS along with the APPLICATOR.BOTTLE and MIXING.SPHERE, the new LIQUID.ACTIVATOR offers fast and easy application directly at the basin while delivering beautiful results. It’s smooth, lotion-like consistency provides timely application and even, uniform distribution throughout the hair. Perfect for clients seeking a fast colour service, quicker and easier application and effective refining including with pastels, LIQUID.ACTIVATOR 3.5 vol (1%) makes it easy to achieve the ideal colour refinement. In fact, with a development time of only 3-20 minutes, clients can have fresh colour in less time than their lunch break!As a mainstay of Fashion Weeks across the globe and an expert in creating perfectly polished campaigns, brand founder Kevin Murphy understands the importance of the final details to mastering a finished look. This same philosophy holds true for colour with toning being the most important step of colour services and the secret to truly flawless results. Speaking to this and the new launch, Murphy said: “With LIQUID.ACTIVATOR , colourists have the ability to apply colour up to three times faster than with a traditional bowl and brush application saving you precious time without sacrificing your end result.”

Well, who doesn’t want this?


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


Return to the top