So we’re all up to speed with how brunettes are having ‘a moment’… or an extended season really! Thanks to the manufacturers who are updating their portfolios with sumptuous and exciting choices of the brunette shade. Makes being an artist so much easier, obvs! Here are six new shades from L‘Oréal Professionnel for their Dia Color range.
New Dia Color
The new brunette shades are 6.8, 6.12, 7.1, 7.32, 8.13 and 9.1 and are designed to offer three-times more shine. 100% true-to-tone natural reflects and up to 70% grey coverage (vs Diarichesse).
The ammonia free demi-permanent gloss colours have been co-created with hair specialists and formulated with up to 91% natural origin ingredients. The brunette shades will be available from the L’Oreal Partner Shop from 1 January – perfect timing to boost your brunette colour menu for the new season.
“Dia Color’s formula is as natural as possible. We only kept the essential active ingredients to guarantee the best colouration results.“ Maud Mario – Laboratory development manager for L’Oréal Professionnel
The Dia Color formula is up to 91% natural ingredients with hyaluronic acid and shea butter and ammonia free.
And the packaging has an eco-design. 36% less packaging per gram of formula over the Dia Richesse range, with 27 fewer tons of paper, too. It’s a 100% recyclable carton and a 95% post-recycled aluminum tube.
Dia Color is now available in 39 shades. *Shades 6.60 & 4.62 contain DM5, high-chromaticity molecules unveiling a spectrum of tenacious colour.
The right solution for your client?
This product answers every customer concerns towards their first colour.
• Fear of damage.
• Tone-on-tone colouration with low volume developer for softer, smoother hair with x3 shine.
• Fear of fake looking results.
• 100% natural reflects, up to 1 level of lift.
• Fear of commitment.
• Natural fading in 6 weeks without banding.
• Fear of dryness.
• Formula enriched with shea butter.
So there it is! Your brunette ready for the taking.