Joico colour rocks!

A couple of newbies in the Joico portfolio make it even more fun to create joi-ful colour

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JOICO LumiShine YouthLock is the brand’s first collagen-infused permanent colour. Harnessing the fountain of youth-like properties of Collagen – known to keep skin youthfully ‘plump’ and improve skin elasticity and hydration – this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. Buriti Oil and Amino Acids also help to leave the hair feeling and looking rejuvenated. The brand calls it the fountain of youth in every tube – nice!

“I love the new JOICO LumiShine YouthLock shades because they guarantee 100% grey coverage while keeping hair healthy- and youthful-looking, and shiny!”– Larisa Love, JOICO Brand Ambassador.

Vero K-Pak Color Age Defy permanent crème shades are now available in seven natural beige tones – the ultimate ‘mushroom shades’ palette for a bang-on colour trend. Lush!

The perfectly balanced collection boasts 7 brand new Age Defy shades that brilliantly balance luscious creamy tones of taupe for complete, one-step grey coverage. The kind of beige that offers glimpses of cool undertones with a thoroughly subtle, believable vibe. Age Defy Natural Beige shades deliver illuminating shade results for beautiful, more youthful-looking hair. With the new addition, Age Defy now consists out of a total of 31 Age Defy shades– the largest selection of grey coverage shades.

“These stunning new Age Defy NB+ shades give you complete, long-lasting, youthful-looking grey coverage in one-step. In tinsel-town, these shades make sure I give my high-visibility clients what they need!”– Rick Henry, Nine Zero One Salon Stylist & JOICO Guest Artist.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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