Aveda launches botanical repair™ strengthening overnight serum

We love a hair care product that works its magic whilst we sleep, and we simply adore a haircare bond-building product that works whilst we sleep. Aveda has just launched a product that does both of these things and we couldn’t be more excited. Wake up to visibly repaired hair with the new Botanical Repair™ Strengthening Overnight Serum, a vegan and 99% naturally derived lightweight, quick-absorbing serum that creates an invisible veil on hair, helping to prevent damage and friction during sleep, leaving hair stronger, deeply nourished and visibly revived.

Powered by the Botanical Repair™ intensive hair repair technologies, this overnight serum builds bonds in the inner cortex of the hair strand, strengthening and repairing hair, and helping protect it from future damage. Formulated to work most effectively at night when hair is not exposed to external aggressors, this product provides 8 hours of uninterrupted hair repair. The Botanical Repair™ Strengthening Overnight Serum also includes nangai oil, which helps attract separated ends back together.

“The ‘skinification’ of hair is a growing trend, which is what inspired the lightweight, fast-absorbing serum texture and the high-performance benefits of this product. Aveda is a no-compromise brand, and it took our team more than 2 years to get the texture and performance of this product just right,” said Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development. “With Botanical Repair™ Strengthening Overnight Serum, consumers can treat damaged hair at night with uninterrupted plant-derived repair. We are also excited to now offer a product in the Botanical Repair™ lineup that provides split end repair in addition to bond building benefits.”

RECOMMENDED USE: Use the Botanical Repair™ Strengthening Overnight Serum nightly, or as often as needed. Apply the serum to lengths and ends of hair at bedtime (do not rinse). Sleep with the product in your hair and style in the morning as usual. Pro tip: apply Botanical Repair™ Strengthening Overnight Serum to the ends of your hair during the day for additional split end repair.


ENVIRONMENTAL STANDARDS: The Botanical Repair™ Strengthening Overnight Serum is 99% naturally derived1, silicone and paraben-free, manufactured using 100% renewable energy through solar and wind power2, and like all Aveda products, is vegan and cruelty-free. Botanical Repair™ Strengthening Overnight Serum comes in a 100% post-consumer recycled PET bottle.


Available now in Aveda salons, spas, stores, speciality retailers, and online at aveda.co.uk.


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