Despite the challenging climate in 2020, Wella Professionals has gone the extra mile to ensure its iconic competition TrendVision Award UK & Ireland 2020 went ahead, and that the Gold, Silver and Bronze winners of 2020 are crowned.
For the first time, the TrendVision Final had a digital format. The competition began with more than 1000 photographic entries on Instagram, with 66 talented individuals reaching the Final. Competitors were fully supported throughout the competition with digital mentoring that included video briefs, zoom mentoring sessions and top tips from judges.
Now, 27 winners from six categories have been crowned, which are: Colour Artist, Colour Specialist, Editorial Look, Craft Artist, Men’s Hair and Style Master. In addition, this year the competition also recognised the OPI Nail Artist of the Year which celebrates OPI’s leading nail artist in the UK.
The Winners
UK Colour Artist
Gold – Kasey Garrett, Goldsworthy’s Hairdressing
Silver – Stewart Fereday, Hairven
Bronze – Pamela Cooney, TONI&GUY Birmingham
Ireland Colour Artist
Gold – Ashley Falconer, Occasions Hairdressing
Silver – Carmen McCracken, DKY Hair Company
Bronze – Caroline McNeill, All Aspects Of Hair Design
UK Craft Artist
Gold – Annabel Payne, TONI&GUY Salisbury
Silver – Stephanie Darbyshire, TONI&GUY Deansgate
Bronze – Marie Ramminger, Dream Hair
Ireland Craft Artist
Gold – Rachel Flanagan, Peter Mark
Silver – Aisling Kenny, House of Colour
Bronze – Zara McIntyre, House of Colour
UK Colour Specialist
Gold – Sophie-Rose Goldsworthy, Goldsworthy’s Hairdressing
Silver – Radoslaw Lewandowski, Mclntyres
Bronze – Claire Adamson, Sophie Butler Hairdressing
Ireland Colour Specialist
Gold – Roisin Hynes, Sarah Mason Professional
Silver – Romario Silva, Blend Beauty Artisans
Bronze – Lauren Masterson, Bellissimo
Editorial Look UK & Ireland
Gold – Rita Tuska, Joseph Farraro Hair
Silver – Ayesha Caunt-Buonocore, Hairven
Bronze – Denise Platano, TONI&GUY Victoria
Men’s Hair UK & Ireland
Gold – George Smith, TONI&GUY Salisbury
Silver – Barry Kieran, Signature Hair
Bronze – Allan Kingsland, Zanders Hair Design
Style Master UK & Ireland
Gold – Aoife Pomphrett, Wonderland
Silver – Ryan Coates, TONI&GUY Sutton Coldfield
Bronze – Clarissa Codalonga, TONI&GUY North Audley Street
The digital format for the Final began with a digital briefing, by Wella Guest Artist Judges. Competitors were then required to create final hair looks on a head block or on a model, before submitting a selection of images, videos, a mood-board and information on how they have created the look.
Judges included Andrew Dunne, Zoe Irwin, Jayson Gray, Rob Eaton, Sinead Kelly, Warren Boodaghian, Luke Benson, Leonardo Rizzo, Gustav Fouche, Dom Capel and Kerry Hayden.
“It’s incredible that Wella Professionals managed to go ahead with the TrendVision Award 2020, despite the challenges of adjusting the whole competition format. The competitors really did rise to the challenge and we’ve seen a truly diverse, creative and inspiring selection of entries. The winners have had tough competition and should be incredibly proud of their achievement,” said judge Robert Eaton.
Prizes
Prizes include Wella Education packages and trophies. Gold winners will also receive a photo shoot experience to recreate their winning look, as well as a two-day photo shoot with leading industry photographer Kai Wan, mentored by Wella Guest Artist Darren Ambrose. They will create the TrendVision Award 2020 Winners’ Collection, which will appear in trade press and marketing campaigns. Gold winners will also be offered a place on the incredible Wella Destination global event and will also receive digital mentoring in 2021 to help further their careers.
Congrats, everyone!
See photos of the majority of the winning looks below.
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.