Spring is here and with summer round the corner, all trends straight from the catwalks are screaming one thing; go neutral, go muted! On that note, trend and innovation leader Schwarzkopf Professional is expanding the IGORA portfolio with a brand-new colour palette for 2020, developed specifically for lighter bases: IGORA Muted Desert. Exciting!
The inspiration comes from the chalky and calm landscapes of the desert – and its bare, sandy surroundings. IGORA Muted Desert offers a colour palette containing four cool and neutral shades on level 7-9 with elegant cool beiges with hues of ash and hints of beige and a powdery finish. The new shades have been specifically developed by Schwarzkopf Professional to slightly counteract unwanted yellow undertones during the processing time; providing the most neutral and cool beige colour result.
Following the success of Schwarzkopf Professional’s first dual application colour collection – IGORA Earthy Clay and Ashy Cedar (for darker bases) – the Muted Desert shades are available in both IGORA’s permanent (IGORA ROYAL) and demi-permanent (IGORA VIBRANCE) colouration lines.
We love the dual application method, it really makes the hairdresser’s work easy! Just use the matching IGORA VIBRANCE shades to refresh the lengths and ends of an IGORA ROYAL service. And use permanent colour only on re-growth areas.
IGORA ROYAL is ideal for clients wanting high-performance colour with a long-lasting permanent finish.
IGORA VIBRANCE is perfect for colour-shy individuals looking for low-commitment looks or a colour refresh.
The brand has teamed up with Global Colour Ambassador Lesley Jennison to develop two new salon services using the new signature #Muting application technique. The perfect way to showcase the versatility of the IGORA Muted Desert colour palette: the Muted Shadows and the Muted Light. The Muted Shadows is a blend of powdery and cool beiges created through a beautifully soft and muted gradient. Ideal for a sophisticated look. The Muted Light is a touch of soft powdery greys, combined with a beautifully lighted frame. For a cool and elegant colour result!
The new IGORA Muted Desert shades will be featured in Schwarzkopf Professional’s Essential Looks 1:2020 Collection as part of the new REFINED TRADITIONS trend with looks created by Lesley Jennison (@lesleyjennison) and Edoardo Paludo (@edoardopaludo). For inspo, details, ideas, how-to-do videos and the full IGORA colour portfolio, including IGORA Muted Desert, head on to schwarzkopfpro.com. Keep also an eye on the updated SP House of Colour App to get the most of the new in-salon services.
Oh, and don’t forget the gram! Follow @schwarzkopfprouk and the hashtags #IGORA, #IGORAVIBRANCE and #MutedDesert for more.
IGORA Muted Desert will be available internationally from March 2020.
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
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