Androgene by Alain Pereque

A Canadian hairdresser with a Brit-astic photographer make a #colourtastic pairing especially when it’s Alain Pereque and John Rawson heading up a shoot team to create Androgene. This latest collection is a pow! for colour…
Experience and creative flair in equal measure are the key ingredients that make this collection so successful we feel. Founded on strong structure and shape in the cuts – which are graphic but with movement and texture – the block colour can’t help but become the hero component.

Hair by Alain Pereque – Montreal – Canada. Photography: John Rawson @ TRP. Art direction: Paul Gill @ TRP. Make-up: Marika D’Auteuille. Styling: Fritz.

Androgene: What’s in a title?

Androgene is the French version of ‘androgen’ – a male hormone, and we agree these images do suggest a more masculine strength. And yet, they are very feminine in evoking the way modern women can own a look that this compelling, bold and vital while also indicating her inner gentle, sophistication. A masterclass in working the full colour palette to attract your clients, encouraging them to a more empowered use of colour on the hair. We love it!

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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