Schwarzkopf says goodbye yellow

While blonde remains champion colour choice for many, Schwarzkopf Professional helps say goodbye yellow and hello gorgeous!

Blonde is one shade that will never go out of fashion. Whether it’s a natural multi-tonal look, a bold global statement or retro platinum, your clients will be clamouring for blonde colour services for as long as there is hair! One look they definitely won’t be asking for is brassy blonde. No client wants to see those sickly yellow tones creeping through within days of leaving your salon, and if they do they probably won’t come back.

CARE FOR BLONDE SPECIFICALLY

Schwarzkopf NeutralizingWashAchieving bright blonde shades that last relies not just on the right colour choice, but on recommending your clients aftercare products that will maintain their blonde hues until the next appointment. With this in mind, Schwarzkopf Professional has launched Goodbye Yellow, its first highly pigmented, neutralising shampoo.

With its specially formulated combination of purple and blue direct dyes, Goodbye Yellow neutralises unwanted yellow undertones, whilst gently cleansing the hair. The formulation, with a pH level of 4.5, quickly adheres to the hair for maximum neutralisation and beautiful cool blonde results. So, whatever your clients may put their hair through between appointments – even if they take regular dips in chlorine filled pools – Goodbye Yellow will banish brassy tones until they return to your salon for their next colour service.

As well as offering salons the chance to see retail sales rocket, Goodbye Yellow also enables you to expand your in-salon colour services, with the new-found confidence that the colours technicians create in the salon will keep their integrity for longer. Expanding your colour services and delivering results that keep clients coming back for more is the best way to establish your business a reputation for being a colour expert destination salon.

Schwarzkopf Goodbye YellowHere are four service options Schwarzkopf Professional recommends salons add to their colour menu, with the backing of Goodbye Yellow.

  1. #COOLBLONDE

For a fresh and clear cool blonde look, the Cool Blonde Service will help hairdressers create the perfect balance between root, and mid- lengths and ends after any pre-lightening service.

  1. #NEUTRALBLONDE

Keep balayage and freehand looks clean, and combat unwanted banding with the Neutral Blonde Service, ideal for ensuring an even progression of colour and true tonal quality.

  1. #DADDYCOOL

For a masculine look with metallic definition, the Daddy Cool Service has been designed for men to quickly refresh and refine, with cool blonde reflections.

  1. #GRANNYGREY

Achieve the latest cool blonde INSTAtrend with the Granny Grey Service, lighter-based blondes can enjoy super cool, on-trend slate grey tones.

With all services, Goodbye Yellow is applied at
the backwash as a neutralising, anti-yellow wash
for lightened hair. To continue the intense
neutralisation results at home, clients can use Goodbye Yellow to quickly neutralise any stubborn yellow undertones, maintaining a true, cool blonde look In between salon visits.

We’re excited to see how salons embrace the potential of this new service-expanding product!

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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