On trend: how to take the heat off

Who doesn’t love treating their clients to a new look without needing to use heated styling tools and going heat-less? We’ve been grilling Joana Neves, editorial director at Alterna Europe, on how to emulate two of 2021’s hottest hair looks using nothing but products and the hair’s natural texture. Here are her tips on how to give your clients the gift of on-trend (heat-free) hair.

Beachy texture

“Texture has been a huge trend,” she explained. “It allows clients to step away from using the heated styling tools and experiment with hair products to provide their hair with a more effortless and natural hair look.”

Get the look:

  1. Cut some layers in varying lengths to give hair added texture and volume.
  2. Apply Alterna Caviar Professional Styling Sea Salt Spray onto damp hair before gently scrunching into the layers to create textured waves.
  3. Air dry and finish with the Alterna Caviar Professional Styling Perfect Texture Styling Spray for a soft, natural finish with added texture and light hold.

Wet look curls

“We are now starting to see the wet look trend paired with curls, rather than in poker straight, sleek hair like in recent years,” Joane says.

Get the look:

  1. Apply a leave-in conditioning spray like Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk on damp hair.
  2. Saturate the hair in Alterna Caviar Anti-Aging Professional Styling Luxe Crème Gel Restructuring Bond Repair 3 in 1 Sealing Serum to get a frizz-free wet look.
  3. Scrunch and twist the curls to give them definition.
  4. Use a hairspray like Alterna Caviar Professional Styling High Hold Finishing Spray to keep the look in place all day and night.

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