Have you spied that colour queen and blonde bombshell Sophia Hilton has transformed her hair back to yellow? Well it’s all in aid of a new campaign with Coca-Cola. Exciting huh? This June, the soft-drink giant has joined forces with the East London hairdresser and her Not Another Salon, to open the doors to the Flavour Parlour.
This exclusive experience will invite Coca-Cola flavour fans to undergo a full hair transformation, inspired by Coca-Cola’s reinvigorated range of flavours.
Hair makeovers are inspired by newly released Coca-Cola Lemon, an improved recipe for Cherry – packing more of a cherry punch – and Vanilla’s updated pack design. Fans of Original Taste need not despair, with Coca-Cola Zero Sugar also inspiring a fresh look.
Hair transformations will take place in a VIP space that has been exclusively themed around the flavour portfolio, from eye-catching seating to themed mirrors with witty quotes, as well as a curated photo space designed especially to capture the perfect shot of your new hairdo.
What’s your flavour?
Coke Cherry is a rich and luxurious looking red ranging from a deep dark shade that reflects black and blood red, to shiny crimson with touches of magenta.
Coke Lemon is the ultimate bright Summer yellow vibes. From pop art bold to lemonade subtle, more people suit lemon than you realise.
Coke Zero Sugar is a beautiful rich brunette with warm sweet undertones of red and gold.
Coke Vanilla is the perfect blend of buttery and icy, you don’t want too much butter and just a touch of ice. It’s the perfect delicate combination of warm and cool.
Express yourself
On the Flavour Parlour opening, Not Another Salon Director and Founder Sophia Hilton has said: “We’re so excited to be hosting the Coca-Cola Flavour Parlour at our salon. We’re all about allowing people to show their true colours and express themselves to the fullest, thanks to cutting edge hairstyles and colour. Whether you choose to go for a Dua Lipa inspired Coke Cherry up-do, never out of fashion bleached blonde or brunette, or even something more eye catching with the bright yellow offering, we know people are going to love their new style, just in time for summer!”
Coca-Cola aficionados were able to book their completely free appointments by emailing cocacola@notanother.com for pamper sessions between June 6th and 8th 2024. Not Another Salon then gets in touch regarding patch tests, and a consultation on what colour people want to take the plunge with. The Flavour Parlour is located downstairs at Not Another Salon, 188 Brick Lane, London, E1 6SA.