Now that salons are open again, colour services are the ones with the highest demand. Since big money is on colour clients, offering discounts and benefits is a good way to grow your loyalty for clients as a business idea. On that note, HOB Salons has launched a series of VIP cards, designed to offer clients great value for money with additional services and discounts gifted to them. We think it’s a great idea and business practice – take notes, colourists!
How does it work?
The Silver VIP card is the entry level for women to purchase at £250 and they receive a minimum of £85 worth of savings; the Platinum VIP card costs £500 with a minimum of £176 worth of savings.
The client will receive an additional 10% credit loaded onto their VIP card based on their initial spend, to be used towards hairdressing services and retail products. In addition to this they are able to receive complimentary in-salon treatments, Olaplex services, blow dries, money-off services and retail products as well as an ongoing 10% off all retail products whilst their VIP card is valid.
Natasha Grossman, General Manager at HOB Salons, explains: “During these challenging times we wanted to offer our clients great value for money. We don’t want our clients to have to compromise on looking and feeling great and these cards are a way for our clients to invest in their hair and themselves. As a business, we are trying to increase client loyalty and client retention and these cards are an opportunity to expose our clients to new experiences and products. We are gifting additional services such as Wella and Olaplex that they may not have experienced before.
The great benefit of having loyal clients is that it represents repeat business and increased profit. We feel our VIP launch is a great way to encourage client loyalty while getting clients to spend more money. The main objective of our VIP loyalty
scheme is for our clients to feel like they are getting great value for money, whilst visiting the salon more frequently; win win!”
Looking for some more colour inspiration? Here you go: