Say hello to Chai Blending – the secret to effortlessly natural, multidimensional highlights from Goldwell.
As part of the brand’s wider colour initiative “Blonde Your Way,” Chai Blending encourages stylists to use a range of Goldwell’s iconic colour, care and styling formulas to create the ultimate, custom-blended, trending blonde looks. The results are lush!
Simply the best blondes
This campaign brings together the best of Goldwell’s color portfolio, including SilkLift, Colorance Gloss Tones, Colorance and Elumen, with the newest additions LightDimensions SilkLift Clay and Colorance Gloss Tones soft neutral beige shades. Beautifully complemented by the brand’s Dualsenses care and StyleSign styling ranges, for gorgeous, multidimensional blonde looks that last beyond the salon chair.
Embrace individuality and enhance natural beauty
The right colour can lift more than just spirits – it has an amazing effect on skin tone, facial features, and self-confidence. The Chai Blending effect is all about embracing individuality and enhancing natural beauty, allowing stylists to create effortlessly natural, multidimensional beige colour results, inspired by the rich flavours of chai tea.
Introducing LightDimensions SilkLift Clay and Colorance Gloss Tones beige shades
Pre-lightening the hair with LightDimension SilkLift lighteners is a key step in creating the Chai Blending effect. Goldwell’s latest innovation, LightDimensions SilkLift Clay, features a tactile texture that allows for intuitive and precise lightening using various freehand techniques. Formulated with Kaolin Clay, it offers a silky consistency that stays in place, making it perfect for seamless balayage and natural, blended highlights. This soft-to-solid formulation provides up to seven levels of strong yet gentle lift, empowering stylists to create custom, captivating looks.
Pair LightDimensions SilkLift Clay with Goldwell’s new Colorance Gloss Tones beige shades to unlock the full Chai Blending experience. These soft, neutral shades provide a personalised color look with a healthy hair feel.
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