Expanding its super-premium hair care portfolio, Wella adds Ultimate Color. This is a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care.
Make It Last
A four-step regime clients can undertake at home, too, gives a boost to vibrant colour, radiant shine. Hair feels utterly revitalised. It is, says Wella Professionals, a multi-benefit care from root to tip, inside and out. The difference, says the brand, is that Ultimate Color doesn’t just focus on colour retention, it is engineered to address the full spectrum of concerns for coloured hair:
- Long-lasting colour vibrancy (up to 10 weeks with regular use from salon to home)
- Resilience and anti-breakage
- Moisturisation
- Scalp comfort and soothing
- Shine, vibrancy, and UV protection
Miracle Leave-In Mask: At the heart of the range is the Miracle Leave-In Mask.
This is a hero product infused with patented technology featuring glycine and a metal purifier to act as a shield for hair from damage and environmental stressors. It not only smells sensational but it is enriched with Pro-Vitamin B5, replenishing moisture, and boosting resilience – delivering up to 4x more resistance to breakage (versus a non-conditioning shampoo).
What she says
“Finally, a colour care range that truly addresses the demands of every client. This advanced colour care system is engineered to meet the diverse needs of all colour-treated hair types. Whether it’s bold fashion shades or subtle tones, this system delivers tailored care and lasting vibrancy, thanks to its multi-benefit formulations,” said Jordanna Cobella, Wella Professionals UKI Colour and Trends Ambassador.
Here’s the line-up
Color Sealer Liquid Layer (Salon Exclusive): A post-colour acidic leave-in liquid that seals color instantly and improves scalp comfort
Sulphate-Free Shampoo: Gentle cleansing while soothing the scalp. Formulated with metal purifier for enhanced colour protection.
Conditioner: Targets moisture loss and porosity, making detangling easier and faster
Miracle Leave-In Mask:: The non-rinse formula delivers moisture, resistance to breakage and UV protection – preserving colour while reducing rinse steps that can fade vibrancy
Shine Spray: The finishing touch for luminous shine and long-lasting smoothness
This is, says Wella Professionals, a promise. A promise that day-one colour vibrancy will stay for up to 10 weeks of used regularly from salon to home. The hair will feel healthy. Your client’s confidence will shine through every strand.
Follow @wellahairuki on Instagram to discover more.
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