The proposition is seductive: Cool, clean, high-performance blonde care, powered by charcoal. Enjoy a blonde that is brighter than ever. The new ASP Expert Haircare Ice Blonde Charcoal range promises an evolution in blonde maintenance. It is created for clients who seek brightness, hydration and tone control, all in one streamlined system.
So here’s the thing: Clients are investing more in their colour than ever before. Arguably they will spend more on home care to maintain their look than a brunette or red-head. The Ice Blonde Charcoal two-step regime is powered by purifying charcoal and cationic conditioning agents. They work in tandem to neutralise brassiness and deliver clean, luminous blonde results.
Why Charcoal?
Charcoal acts like a magnet for impurities. It gently detoxifies the hair while helping to maintain cooler tones and banish dullness. The result? Blonde that’s brighter, cleaner and effortlessly cool. The range is ideal for pre-lightened, white/grey or natural blonde hair that’s prone to unwanted warmth.
The Range:
• Ice Blonde Charcoal Shampoo (275ml)
A sulphate-free, deeply cleansing shampoo that lifts dullness and yellow tones, while leaving hair hydrated, glossy and refreshed.
• Ice Blonde Charcoal Conditioner (275ml)
A lightweight, nourishing conditioner that seals tone, softens every strand and boosts mirror-like shine without weighing hair down.
• Ice Blonde Charcoal Kit (Shampoo + Conditioner)
A salon retail must-have, perfectly paired for clients looking to maintain salon-fresh results at home.
As a colourist, you should be recommending post-service care to any client wishing to safeguard their salon-fresh blonde tone. Ice Blonde Charcoal could become a modern essential for bold, brass-free blonde. With UV protection, sulphate- and silicone-free formulas and the brightening power of charcoal, it’s a high-performance duo designed to keep blonde brilliant, both in and out of the salon.
Interested? Find out more at www.asphair.com
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