When an iconic colour range gets a relaunch, you know it must be because something unmissable has been invented. Why mess with something good already unless it’s to make it supersonic! So when we hear that Schwarzkopf Professional relaunches Igora lifting and lightening range, we pay attention. Here’s what we found!
New and improved Schwarzkopf Bonding Technology is the key motivator in a fabulous upgrade. The upgraded formulas span Igora Royal Highlifts, Igora Royal Fashion Lights and Igora Vario Blond. Now they each deliver uncompromised lift, precision and creative freedom, while protecting the integrity of the hair throughout the colour process.
Look for the symbol that appears on each of the packaging, It marks a significant milestone for the brand.
Ten years ago, Schwarzkopf Professional set a new industry standard for hair protection during lifting and lightening services by becoming the first professional hair brand to integrate bonding technology directly into colour formulations. A decade on, this pioneering technology has been refined, backed by over 15 years of scientific research, more than 20 patents, and thousands of application tests.
New Bonding Technology
The new Schwarzkopf Bonding Technology creates a protective layer around the hair bonds during the lifting and lightening process. This helps to minimise hair breakage while maintaining the same trusted performance professionals expect. Combined with improved Anti-Metal Technology, the updated Igora formulas ensure a more controlled, reliable and precise colour result, even on challenging bases.
Each product within the relaunched portfolio has been elevated to meet the demands of modern colour services:
- IGORA ROYAL Highlifts offer up to five levels of lift with improved neutralisation, more even results and enhanced bond protection + 2 new shades.
- IGORA ROYAL Fashion Lights deliver lift and colour in one step, with intense contrast, exceptional luminosity and improved bond protection for confident creative work off-scalp +1 new shade.
- IGORA VARIO BLOND lighteners provide up to eight levels of lift, suitable for all techniques, with clean lightening results and strengthened hair integrity.
Designed to support salon businesses, the relaunched IGORA range helps colourists to confidently deliver trend-led, bespoke looks, including multi-tonal services such as Polychrome, without compromising hair quality.
Corinna Juergens, Senior Trade Marketing Manager at Schwarzkopf Professional says: “Being the first to integrate bonding into colour was a defining moment for us as a brand, and ten years on, we continue to push the science forward. With the upgraded IGORA portfolio, we’re giving colourists the confidence to lift, lighten and create with precision, performance and protection.”
To keep up to date with the latest news from Schwarzkopf Professional, follow @schwarzkopfprouk on Instagram, or head to www.schwarzkopf-professional.co.uk
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