Aveda launches a new Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color, and it’s a wow! Featuring a first-to-market patent-pending hair technology, Full Spectrum Demi-Permanent™ provides long-lasting vibrancy without compromising the look of hair health. Here’s all you need to know…
Be impressed
Aveda has conceived the innovative TRIS ColorIntegrity Technology which the company heralds as first in haircare. This technology features precise molecular targeting that optimises colour deposition for enhanced, long- lasting vibrancy without compromising hair health. The result, says Aveda, is more radiant, healthier looking hair every time you colour, leaving it up to 3x smoother and up to 5x shinier.
“After more than six years of research, we uncovered an alkalizer technology never-before used in hair colour. TRIS is an ingredient known for its gentleness and effectiveness as a pH adjuster, most commonly found in mascara—until now,” says Darcy Prater, Executive Fellow, Professional Hair Care Research & Development. “Our patent-pending TRIS ColorIntegrity Technology is engineered to intelligently target and react exclusively with colour molecules while avoiding keratin, a protein in hair that contributes to strength and the look of health. This allows for powerful colour performance while being gentler on hair than traditional colour alkalizers. As a first in hair colour, this will revolutionize the demi permanent hair colour market, as we’re advancing past the current alkalizer technologies that have been used for the last 20 years.”
Creative opportunities
Importantly, new Full Spectrum evolved with the help of the Aveda Artists. These salon owners and educators worldwide help to ensure the new product met the needs of industry professionals and colourists while maintaining Aveda’s no-compromise formulation standards.
Full Spectrum Demi-Permanent™ offers unlimited, customisable shade possibilities with an expanded colour palette. It includes a new natural sheer series and pre-customized blonde toners that are easy to use. These deliver consistently stunning results every time. Plus, it’s infused with a weightless blend of plant lipids including certified organic moringa, tamanu and kukui oils for rich conditioning benefits and light-reflecting shine.
Overview of Full Spectrum
Aveda’s Full Spectrum Demi-PermanentTM Vegan Treatment Hair Color features 34 shades that are 100% customizable for unlimited color possibilities:
- 9 natural bases (1, 3-10N)
- 5 natural sheer bases (5NS-10NS) for more translucent results
- 13 tones with improved technology and increased saturation for long-lasting, vibrant results
- Curated palette of 7 pre-customized blonde tones for simplified toning
Over to you
If you can dream it, you can create it with Aveda Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color— colour without compromise.
Available from August 2025, visit: aveda.co.uk or email Alison Orme aorme@aveda.co.uk
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