Coloraqua by Nouvelle, is described by the company as ‘the revolutionary water-based hair colour.’ That’s quite a claim so we took a look at the recent launch in the UK and share this report back! Gathering in a London venue alongside industry press and salon professionals, we were invited to have an immersive first look at the next generation of salon colour. The event comprised live demonstrations, interactive product sessions, and a live shoot.
What’s the proposition?
Coloraqua is a professional hair colour with a clean, water-based formula to deliver vibrant, long-lasting results while caring for hair and scalp health. It’s a streamlined system of three essential products: A water-based colour; a water-based developer; and a texture developer. This allows colourists to offer permanent, demi-permanent, and gloss services without the need for multiple product lines.
Three adaptable colour effects:
•Juice for subtle, natural tone-on-tone looks
• Gel for rich semi-permanent coverage
•Jam for intense, permanent colour with full grey coverage
Designed with a clean beauty philosophy, Coloraqua is free from PPD, ammonia, resorcinol, silicones, and fragrance, fully vegan, and made with 94% natural-origin ingredients. The brand claims its water-based formula rinses faster, reducing wastewater and saving up to 30% in water per service, making it a sustainable choice for eco-conscious salons.
What Tracey says:
Tracey Ann Smith, Creative Director, explains: “The press launch of Coloraqua was an incredible opportunity to show just how versatile and sustainable professional hair colour can be. Seeing attendees experience the colour live and understand its potential for salons reinforced why we believe this is a game-changer for the industry.”
Another key player and favourite of our is Marlene Lamont, who is part of the artistic team. Marlene says: “Working with Coloraqua is a dream for any colourist. Its adaptability and clean formula allow us to push creative boundaries while ensuring hair health and seeing the excitement from attendees at the launch really showed the potential this product has to transform salons.”
The sell:
The overarching theme is that Coloraqua’s simplicity, adaptability, and clean beauty credentials, show how salons can combine high-performance results with sustainability.
Now available in the UK, Coloraqua is a choice for vibrant, healthy, and eco-conscious results for every client.
Ask your distributor or follow @@tannsmithhairartist for more info
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.