Davines has unveiled Beautiful Things, an exclusive in-salon detoxifying treatment designed to protect hair and deliver the best possible colour results. This innovative launch marks a new step in the brand’s commitment to healthy, sustainable beauty, giving stylists a simple yet powerful way to enhance every colour service.
Why Detox Matters
Colouring and lightening hair triggers a series of chemical processes that alter the hair’s structure, leaving it more vulnerable to damage. Once compromised, hair becomes increasingly affected by the hair exposome — the external stressors we face every day, from pollution and metal build-up to UV rays, heat styling, and chemical treatments. Together, these factors can dull vibrancy, weaken strands, and shorten the life of salon colour.
The Beautiful Things Solution
Beautiful Things is a targeted three-step system that works seamlessly within the colouring process. Each product is designed to detoxify, protect, and strengthen, helping stylists deliver not only brighter, more luminous colour but also longer-lasting results for clients. Quick to apply and highly effective, the treatment helps combat damage before it starts — making it a perfect salon add-on for clients who want the ultimate colour experience.
We tried and tested it ourselves…
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The Trio
Pro Chelating Pre-Treatment: A metal-neutralising, protecting, porosity equaliser spray that prepares the hair for colouring or lightening by neutralising metals that interfere with salon techniques. Its alkaline pH balances porosity for even, true-to-tone results, while protecting hair fibres and integrity.
Chelating Shampoo: A metal-clarifying, colour preserving shampoo that removes build-up and hard water metals, preserving hair colour and preventing unwanted shifts in tone. With a creamy, non-stripping formula, it deeply detoxifies, restores pH balance and leaves hair soft and shiny. Removes build-up and hard water metals, preserving hair colour and preventing unwanted shifts in tone for colour-treated hair.
Restoring Leave-In Mask: A repairing mask that protects against external stressors, including UV rays, pollutants and metal particles, chemical processing, and heat styling up to 230°C/450°F. It also restores lipids, strengthening hair from within to reduce breakage, and enhancing softness, shine, and colour longevity.
Building A New Line: There Must Be An Angel
The launch of Beautiful Things, which is designed for use alongside a colour treatment service, builds on the foundation of colour care created by the Heart of Glass range. Heart of Glass consists of five products formulated specifically for blonde or lightened hair, to be used in the salon or at home after technical services.
Together, these two distinct but complementary families form a new line: There Must Be An Angel, dedicated to the repair and protection of coloured, lightened, or balayage hair. Combined with the expertise of our Davines hairdressers, There Must Be An Angel offers out-of-this-world colour results with exceptionally high levels of naturality – almost as if it were sent direct from heaven.
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