Starting 2026 in style, Mads Ruus has opened the first international salon in the Blue Tit group. The location is Copenhagen. We know well the 17-salon strong company – with a highly individual take on being a lifestyle salon group, allowing each venue to express a boutique personality of its own. And yet there is a unity – a clear expression of what Blue Tit stands for in ethos (it is newly announced as BCorp) and creativity and sustainability. Across London and its environs, each Blue Tit salon is designed to feel individual, character-led and deeply-rooted in its local area. Blue Tit Copenhagen brings this ethos to Scandinavia for the first time, with Mads own space already a talking point among the discerning people of this great city!
Located just moments from Nørrebro’s coolest streets, and surrounded by shops, bars and restaurants, Blue Tit Copenhagen is the perfect location to stop for a moment of self-care before exploring the city.
New beginnings
Mads Ruus is Danish, and spent 12+ years in London building his career as a Blue Tit stylist, educator and creative leader. He rose to being Head of Blue Tit’s Academy and a Global Creative Director at Blue Tit for organic, biodynamic haircare brand Oway. Now returning to Copenhagen, Mads leads Blue Tit’s first international salon, creating a space designed to inspire both clients and the wider hairdressing community.
Salon Design
Step into the new Blue Tit, and you’ll notice there is no reception desk or waiting area. Instead, you walk right into the heart of the space. The salon retains echoes of the building’s original curved walls (it was formerly a restaurant).
Generous curved shelving and sculptural styling stations are colour-drenched for a bold, cohesive finish. It is Scandinavian hygge meets minimalism, plus a dash of London’s cool vibe and obvs, Blue Tit’s renowned individuality.
In the backwash room, original metal-plated walls are softened with light-blue hues and warm lighting. It conspire to create a calming retreat for clients during treatments. A palette of deep greens, dark terracotta and flashes of red ricochet throughout, resulting in an interior that feels playful, expressive and cosy.
“I’m incredibly excited for this next chapter,” says Mads. “My vision was to bring a slice of what Blue Tit London does best to Copenhagen, creating a space where clients can come in and feel part of a community as much as a destination. A place to unwind, connect with friends and enjoy a pamper.
Everything Blue Tit stands for sits at the heart of the Copenhagen salon’s identity, with a strong focus on being rooted in the local neighbourhood while reaching beyond it. This will be a true melting pot for anyone looking to experience the energy and vibe of Blue Tit London, reimagined in Copenhagen.”
Expansion and Sustainability
In 2025, the Blue Tit collective launched four new salons across London. Each space remaining individual in character, while balancing spirit and deep connection to its local community. The move into Copenhagen represents the brand’s biggest expansion to date, setting the foundation for an international future.
Sustainability sits at the core of Blue Tit’s identity. As the UK and Europe’s first salon collective to achieve BCorp certification. The brand is committed to leading positive change within the hair and beauty industry.
Bravo to Mads Ruus and his colleagues – we love it!
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