at #CW23


Keune Haircosmetics are for those with character, we champion individuality and creativity as a Dutch, family-owned haircare brand founded in 1922 by pharmacist Jan Keune. Today, 100 years later, the Dutch head office is still at the heart of production, and Keune are 100% loyal to the professional industry.

Our products are available in more than 85 countries worldwide, with Keune’s love, care and passion for the creation of science-backed products extending to our salon customers, business partners and end consumers. Keune offers the family touch through business, dynamic education to future-proof the hairdressing craft, and best in class products across colour and care that drive creative freedom whilst maintaining great quality hair.

Amongst other goals, our big focus is on sustainability, having recently updated the Tinta Colour range with more sustainable packaging, brand new all-vegan colours, and improved performance. Keune Haircosmetics aims to use 100% recyclable, re-usable and/or refillable packaging by 2028.