We’re seeing the roll-out of Goldwell’s new stylist-centric initiative with great concepts and projects you can benefit from. This latest is called Velvet Gradients and is gorgeously bold campaign promoting self-expression and the artistry of the colourist.
Here’s the deal:
Goldwell has put together a Color CoLAB, where the brand is working with diverse global voices to celebrate colour, creativity and innovations. Colourists and friends of the brand Salome De Wet, Zachary Norman, Peter Wu, and Neil Barton joined forces with leading forecaster Jane Boddy, to unlock new perspectives and create a fresh new colour palette to inspire colourists worldwide. And here’s a glorious new service they devised that you can benefit from…
Velvet Gradients: a new dimension
This great colour technique explores seamless tonal transitions through the lens of velvet. Bold yet wearable, these colours serve vintage elegance with modern vibes. It’s a contemporary edge with a timeless vibe.
Color CoLAB member and trend forecaster Jane Boddy comments: “This campaign is about seamlessly merging boldness with softness. It reimagines a romantic and nostalgic aesthetic but through a modern lens, offering a fresh and updated perspective.”
See it unfold
The Velvet Gradients looks are created with LightDimensions, Goldwell’s next-generation lightening technology and Colorance. This offers multifaceted colour while keeping hair looking and feeling healthy. All looks are enriched with Bellini, Goldwell’s new color of the year, designed to add a luminous touch to the styles.
The campaign includes…
With digital-first activations across YouTube, Instagram, and TikTok, Velvet Gradients invites artists to be creative and live out their artistry—from “Pick Your Gradient” tutorials to full-on transformation reels.
What’s coming:
#VelvetGradients Challenge – A social-first campaign encouraging stylists to interpret the trend, share and inspire.
YouTube Masterclasses – Featuring top educators and Color Creatives delivering pro-level insights and breakdowns
Influencer Collaborations – Partnering with diverse creators who bring credibility, inspiration and social clout
Live Panels + Social Takeovers – Stylists and trend experts come together to decode colour trends in real time
An always-on approach
Goldwell’s modern rollout is designed to sustain excitement far beyond launch day. From weekly repost roundups and behind-the-scenes bites to content linked to fashion weeks and awards shows, Velvet Gradients is set to live—and evolve—across every platform.
We love it!
See Goldwell’s Colour of the Year HERE
Back to more Colour Conversation
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.