Community and loyalty will be key to building business in any industry – and hairdressing knows how. A new initiative called The Colour Club from HOB Salons – one of London’s largest groups, is designed to encourage retention. You’ll find it inspiring, so we’re spilling the tea just for you.
HOB’s Colour Club
HOB Salons has been around a long time, and still runs brilliantly under the direction of three dynamic directors. Clive Collins, Paul Simbler and Akin Konizi have created, re-invented, leaned into, and survived many twists and turns in the hairdressing industry UK. So their advice is worth following. Here they kindly share how The Colour Club works. It’s essentially a subscription service designed for clients who want consistently great colour, excellent value and added perks all year round.
Colour Club is created for guests who regularly book root tints or semi-permanent glossing services. It offers a fixed-price monthly colour service, removing uncertainty around cost while encouraging regular rebooking and stronger client loyalty.
Each plan includes a monthly colour appointment plus a complimentary conditioning treatment and scalp massage worth £20. There are additional benefits increasing across four subscription tiers; discounts on products, services and salon gift cards. The higher the tier, the more the client receives.
The Colour Club runs on a simple monthly direct debit with no hidden fees and a minimum six-month commitment. Clients can book online, via the HOB app or directly with their salon team. Places are limited in each salon to protect service quality, and unused appointments do not roll over.
Team talk
HOB Salons CEO Natasha Grossman says: ‘At HOB Salons we believe in creating initiatives that improve the experience we offer our clients, while driving our business forward and providing a benchmark for the industry to follow. Initiatives like The Colour Club reinstate our commitment to remaining industry leaders in an increasingly competitive marketplace, while never losing sight of our main priority, our clients.”
Subscription plans
Feeling inspired? Here we break down the levels of subscription courtesy of HOB Salons. Their lead is a great model which you can revise or emulate according to your clientele.
ESSENTIAL – £55/month , Colourist level
What’s included: One root tint or semi-permanent colour per month
One complimentary conditioning treatment and scalp massage
20% off professional haircare brands
15% off smoothing services
10% off glass hair services
A one-off £5 gift card towards future spend
PREMIUM – £60/month Senior Colourist level
What’s included: One monthly colour with treatment and scalp massage
25% off professional haircare brands
15% off smoothing services
10% off glass hair services
One full-size Wella Professionals shampoo worth up to £24.75
A one-off £10 gift card
PREMIUM PLUS – £68/month Master Colourist level
What’s included: One monthly colour with treatment and head massage
30% off professional haircare brands
20% off electricals
15% off smoothing services
10% off glass hair and Plex services
A full-size Wella shampoo worth up to £24.75
A one-off £15 gift card
ULTIMATE – £71/month Colour Directors & Salon Managers
What’s included: One Monthly colour plus treatment and head massage
30% off professional haircare brands
20% off electricals
15% off smoothing services
10% off glass hair and Plex services
One full-size Wella shampoo & conditioner worth up to £53.25
A one-off £20 gift card
Thank you HOB Salons
Find out more about HOB Salons:
Instagram: @hob_salons
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.